SKOPOS scores with Soccerex:
Football’s leading business convention and exhibition

SKOPOS Market Insight ( is delighted to announce the addition of Soccerex to its growing client list. As the leading global convention and exhibition for the business of football, Soccerex attracts senior decision makers from across the world.

The Sport SKOPOS division is run by Rob Horton, Director who says “With the 2010 World Cup in South Africa rapidly approaching, the 2007 Soccerex convention in Johanesburg will be attended by the key figures in the world of football, including veteran players, senior club representatives and businesses. We’ll be there to gather and analyse their views using a unique ethnographic approach to research the opinions of those attending and exhibiting at the event.”

The research approach will utilise a research approach from SKOPOS’s recently introduced new research division, Kwal™, which is dedicated to delivering high quality surveys combining online and offline qualitative approaches with observational techniques.

Charlie Taylor, Marketing Director of the Soccerex convention believes that SKOPOS are the ideal research partner for the event. “We chose to work with SKOPOS because of their expertise in sports research, their flexible and customised approach to our needs and their specialisms in qualitative research. We’re really looking forward to seeing the results of their research later this year.”

SKOPOS is a leading research agency providing pioneering solutions to companies including O2, Sky, Tesco, Yahoo!, GMTV, BusinessWeek and News International.


Media Enquiries

Rob Horton, Research & Insight Director
Tel: 0207 953 8359

Media consultant
Lucy Green, Greenfields Communications Ltd
Tel: +44 (0)7817 698366


SKOPOS offers a customer-led, research-based market insight service. We have proven skills in designing research surveys, using both traditional and innovative techniques, through to analysis to provide the insight our clients need to drive their business. SKOPOS has offices in London, Cologne, Berlin and Paris. For more information please visit

About Soccerex

Now in its 11th year, Soccerex has firmly established itself as the only global convention dedicated to the professional b2b football environment. The event was successfully launched at Old Trafford in Manchester in 1997, and has since grown into an exceptional 4-day event: an international conference, exhibition and football festival. The regular attendance of football's senior decision makers has attributed to Soccerex's status as the 'must-attend' event in the football calendar, with Joseph S Blatter – FIFA President saying, "when Football meets the Economy and Football meets Media, then it is Soccerex".

For further information about Soccerex please call +44 208 742 7100 or email

Published on: 12:00AM on 12th November 2007