Search Engine Marketing (SEM) specialist, Greenlight, today announces its continued expansion with the appointment of Keith Griffiths as Chief Financial Officer.

As CFO, Griffiths will help to guide the business through its rapid expansion plans in the UK and, following the opening of Greenlight’s New York office in 2006, support the company in its international growth. With Greenlight’s turnover increasing by 300 per cent in the past year, Griffiths will implement the necessary controls and procedures for such a rapidly expanding business.

Griffiths joins Greenlight after almost four years as Head of Finance for Deal Group Media Plc, an AIM listed business with operations worldwide, where Keith was responsible for operations in UK, Australia, India, Singapore, and Spain.

This appointment mirrors the continued growth of specialist search agencies. Greenlight compounds this growth with a series of seven figure deals including American Express’ SEO and PPC accounts, confirming that search specialists are in high demand.

Griffiths comes to Greenlight with over 30 years of business experience, specialising in online and marketing services. Having built and run Rote Public Relations in 1975 before it was sold on to a large, global agency, Griffiths integrates well with Greenlight’s entrepreneurial culture.

Speaking on his appointment, Griffiths remarks: “The huge pace of momentum and spend in the search agency sector really highlights the fact that clients are turning to specialists, like Greenlight, in their droves. It’s the perfect time to get involved with such an exciting industry.

“With competitors merging with larger companies last year, its great to be working with the UK’s leading independent search agency, helping to steer them through their rapid expansion.”

Warren Cowan, CEO of Greenlight, commented: “Greenlight’s major new account wins are pushing forward our recruitment and global expansion drive. We’re delighted to welcome Keith onboard and are continuing to sign-up new talent to help achieve our ambitious targets.”
Notes to editors:

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable organic and paid search solutions. We have helped numerous companies to succeed in search marketing over the years by improving our clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

We provide a full range of search marketing services from our offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Our client portfolio includes FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. We work with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

Greenlight is an independent agency
Est. 2001
Company Number: 3314461

For further information, please contact:
01273 666200

Published on: 12:00AM on 13th November 2007