Quamedia, a premiere European provider of innovative solutions for interactive marketing and advertising, has partnered with Channel Intelligence (CI), a provider of web-initiated commerce solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. The new partnership combines CI’s robust technology platform SellCast™ Retailer Solutions and Quamedia’s marketing proficiency to make cutting-edge comparison shopping services available to retailers across Europe. Quamedia is the first European partner to join the extensive network of CI partners that provide value-added advertising and search engine services.

“Our partnership with CI will provide a strong combination of industry knowledge and product offerings unmatched in the European market presently,” said Pascal Gayat, founder of Quamedia. “Having seen the development of the ecommerce retail industry from the beginning in Europe as well as the evolution of Channel Intelligence’s technology capabilities, we are confident that this partnership will be a great fit in the marketplace.”

Using the Channel Intelligence CommerceIQ™ technology platform, Quamedia will be able to quickly deliver optimised data feeds to all comparison shopping engines (CSEs) and provide profitability reporting at the product and category level. As well, Quamedia can proactively manage shopping campaigns and track measurable results using SellCast™ management tools.

“This alliance with Quamedia will greatly expand our reach into key European marketplaces and accelerate the number of retailers leveraging CI’s technology to extend their customer base through catalogue syndication and optimisation,” said Niall O’Gorman, Managing Director for CI Europe.

Shailesh Adhav, VP Enterprise Sales for Americas and EMEA added, “The addition of the Quamedia team to our partner network in Europe is very exciting for us. Our business relationship provides key value-added tools for all marketers who can benefit from our multiple ecommerce solutions to achieve higher conversions and sales results, including our manufacturer “where-to-buy” lead programmes.”

In addition to expanding the suite of SellCast services for retail clients, the Quamedia and CI partnership will also make available the benefits of Channel Intelligence SellPath® Manufacturer Solutions.

About Quamedia
QUAMEDIA is an independent Digital Media Advisory Group, which provides innovative solutions for interactive marketing and advertising for high end advertisers and large E-Merchants across Europe including Amazon, Redcats Group companies (Fnac, La Redoute), Credit Agricole Group, Kelkoo, Shopzilla, Nouvelles Frontieres, and Orange. Quamedia was launched by a few internet marketing pioneers including Pascal Gayat , former Paid Inclusion Manager at Overture Europe (Yahoo! Group) and former General Manager for South Europe at 24/7 Media Europe. Through its senior management and employees, Quamedia is totaling 11 years experience in the digital marketing space and is used to being a first mover in the marketing opportunities that the internet media is providing from time to time.

Quamedia is the expert link between organizations who wish to develop their online activities and the large traffic providers, portals, search players who wish to offer them customized marketing solutions to increase their brand awareness and their internet sales channels. Quamedia has operations in France, UK and is aiming at developing its network in Spain, Italy, Germany, Austria, Switzerland, Nordic and Eastern Europe countries by 2008 and become the largest European provider of qualified Internet traffic opportunities for European advertisers.

About Channel Intelligence
Powered by the CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimisation techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over 2 billion Euros through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers, SmartBargains.com, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Europe. www.channelintelligence.com

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Contact:
Niall O’Gorman
Channel Intelligence, Inc.
+41 (79) 236 1038
Niall@channelintelligence.com
www.channelintelligence.com

Pascal Gayat
Quamedia Group
+33 (0)4 2 60 74 56
Pascal.gayat@quamedia.eu
www.quamedia.eu

Published on: 12:00AM on 13th November 2007