Most rounded customer insight to date brought to market by ON & OFF line data analytics partnership

Leading UK web analyst Intellitracker and marketing data specialist Talking Numbers have struck a strategic partnership to work together as one of the first UK organisations to offer true integration of off-line and on-line data analysis. It promises the most rounded customer insight available on the market to date spanning direct marketing and website behaviour analytics.

David Hudson, Commercial Director of Intellitracker explains, "There are plenty of web analysis tools out there but most just provide simple web stats such as the number of page views and visits. This is fine if all you are looking for is site popularity. If you need to know how successful your marketing campaigns are or you want to build prospecting models, you need much cleverer analysis that gives you insight into the visitor and their behaviour."

"The off and online markets are coming together," says Nigel Magson, Managing Director of Talking Numbers, "Online media has been developing with some great successes for sometime, yet most companies are still handling their data in separate silos with no or little integration with their off-line customer databases. Many companies are tracking activity on their websites but with the data often being very simplistic and different from their customer bases they are failing to utilise the potential for customer insight and prospecting, with little real understanding of their website visitors and how to feed this back into their marketing data strategies."

Initially Talking Numbers, renowned for its award winning bespoke data solutions, will lead the partnership integrating Intellitracker's ground breaking web analysis tool Intellitracker Enterprise with their forthcoming re-launch of their web-accessed marketing database solution.

The two companies are combining their strengths after successful trials in working side by side with common clients. Combining off and on-line datasets across a common platform will make possible new levels of all-round customer insight, prospecting and the development of marketing data strategies across all direct marketing channels. A new innovative data solution is under development for anticipated launch Spring 2008.

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Further information for editors:

Intellitracker Ltd was formed in 1997 and is based in London, United Kingdom. The company develops and markets the Intellitracker Enterprise interactive business intelligence suite and provides professional services in support of this. Intellitracker Enterprise is recognised as one of the leaders in the field of online analytics and is used by organisations including Daily Mail, Loot, Oxfam, and TUI.

Talking Numbers was founded in 1996 and provides award winning business solutions based on the application of data. The team is a highly qualified and experienced group of marketers, statisticians, and systems developers, which apply these skills to the marketing environment to provide practical and useful information. Clients include the Department of Health, British Gas, Nationwide, Oxfam, Help The Aged, Nestle, Vodfone, HSBC, HBOS, Calor Gas, Centre Parcs, Cosmos, Thomson, British Heart Foundation. Talking Numbers is also a roster agency for the COI.

Contact: Lara Slyfield, Marketing Executive
e: press @ intellitracker.com
t: +44 (0)845 680 1920
w: www.intellitracker.com/?ito=talking-numbers-partnership

Published on: 12:00AM on 29th December 2007