- Unique men’s fashion brands offered to consumers as part of agency’s R&D and best practice development -

29th November 2007: Digital communications agency Glass talks the talk, walks the walk, and sells the T-shirt, by re-launching its re-vamped Glass Boutique, an online luxury purveyor of men’s fashion, in time for the Christmas gifting season.
Targeting fashion conscious men between the ages of 18 and 35, Glass Boutique offers a range of distinctive and unique men’s fashion designs, often sourced from niche brands in Scandinavia.
With fashion inspired hues, new collections and a whole new look and feel, the refreshed site is going live November 30th. http://www.glassboutique.co.uk
Glass Boutique is part of Glass’ portfolio of work, but developed independently by the agency in order to allow free creative experimentation unfettered by the constraints of specific client budgets and briefs. Glass Boutique, wholly owned by Glass, has come into existence as part of Glass’ research and expertise in building a successful online brand and proposition. The site showcases areas of Glass’ competence including strategic and brand positioning, excellence in user experience design, bespoke application of open source technology, secure trading environment, full stock management and ecommerce workflow.
As a measure of success, Glass Boutique’s search marketing strategy has resulted in the site ranking on the front page of Google for competitive key words such as “men’s fashion” and “buy menswear”.
Ben Hart, Partner at Glass says:
“Glass Boutique is a project that has involved and engaged the entire agency, effectively becoming a platform for Glass to research and review best practice in ecommerce and online marketing. We talk the talk, walk the walk, and sell the T-shirt.”
“In addition to operating as its own commercial entity, Glass Boutique is a project the agency has full ownership of. Our staff are proud to be able to showcase their talent and expertise in creative design, technical skills, commercial strategy and brand building” he adds.

Notes to Editors
About Glass
Glass is a creatively-led digital communications agency, focused on connecting brands with people living in a connected world.
Through consumer insight, Glass creates ideas that effectively engage people across multiple platforms. Glass does this by designing, building and maintaining attractive and persuasive dialogue, given an understanding of audience, business context and client objectives.
Glass delivers work that contributes directly to brand success working across all disciplines of digital media from websites, interactive advertising, email marketing, search, mobile solutions and interactive television. Glass works directly with brands, as well as alongside both media and creative agencies, creating a variety of design and digital marketing solutions and campaigns.
Glass is an independent agency, co-founded in 2003, by Ben Hart and Kevin Eade.
Clients include:
Lloyds TSB, Panasonic, Pernod Ricard, The Diamond Trading Company, Allen and Overy, San Miguel, Virgin Media and EDF Energy

For further information, please contact:
Ben Hart, Managing Director, Glass
T: 0870 872 2400

Published on: 12:00AM on 7th January 2008