Channel Intelligence Inc. (CI), a leader in Web-initiated commerce solutions, and Bazaarvoice, the leader in hosted social commerce applications that drive sales, today announced a technology partnership aimed at assisting manufacturers in accessing the benefits of customer reviews. Manufacturers as well as retailers will be able to easily implement user-generated review content, both on existing websites and now in SellPath® StoreFront online showcases.

Manufacturers are recognizing the importance their Web sites play in the sales process as consumers visit to research their product choices, and online reviews by other consumers have proven to affect purchase decisions. Now, manufacturers will be able to add carefully moderated user-generated consumer reviews to the product information displayed on their sites to further enrich the customer experience through CI’s SellPath® suite of online merchandising tools and the Bazaarvoice social commerce technology. Among the options now available to manufacturers, SellPath® StoreFront, which uses rich media to create a promotional microsite or a branded store-within-a-store at a retailer’s point-of-sale, will allow embedded solutions of an optional customer review window to further enrich the product information presented.

“Consumer reviews are clearly a powerful factor in today’s consumer empowered sales process. Retailers have long understood the need to display relevant and transparent information, and now manufacturers are beginning to understand that this influence can provide an edge for a brand at any point in the purchase process,” said Vik Murty, Vice President of SellPath® . “Bazaarvoice leads the market in social media applications that directly impact sales, and we are pleased to make the power of customer reviews available to our clients through this innovative technology.”

Chad Bockius, Managing Director of Manufacturing for Bazaarvoice commented, “With reviews widely available on retail commerce sites, consumers now expect to find reviews wherever they research products. Ninety-two percent of shoppers say that customer reviews are extremely or very helpful, and manufacturers will now be poised to harness the power of social commerce to drive sales, connect with customers, and improve loyalty and satisfaction no matter where they come into contact with the brand online.”

The customer review technology made available through the partnership can be implemented on any web site and requires no visible modification to an existing site. The technology is also suited for retail sites that wish to present product reviews to shoppers.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels. Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 150 eCommerce leaders including Bass Pro Shops, Dell, Macy’s,, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at

About Channel Intelligence Inc. (CI)
Powered by the CommerceIQ™ technology platform, CI’s Web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. Every day CI manages and syndicates millions of products valued at over $3 billion through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known manufacturing and retail brands. CI, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Geneva and the U.K. For more information, visit



Chad Bockius
(512) 901-0508

Channel Intelligence
Jessica Evans
(321) 206-5897 Office

Published on: 12:00AM on 8th January 2008