Coremetrics appoints new Vice President of Europe
Growth in online marketing spend prompts move

Coremetrics, the leading provider of digital marketing optimisation solutions, has appointed Richard Sheppard to be the VP and General Manager of EMEA.

In his new role, Sheppard will lead the development of Coremetrics across Europe. He will be responsible for managing the overall business with an initial focus on recruitment and growing in-country teams that will support Coremetrics’ European expansion.

According to a July 2007 report by Forrester Research European Online Marketing Tops €16 Billion In 2012, “The value of European online marketing — including email, search, and display advertising — will more than double from around €7.5 billion in 2006 to more than €16 billion in 2012.”

“We see great interest from marketing and eCommerce executives in Europe to understand how their online marketing efforts are paying off on both individual marketing activities and lifetime visits and behaviour on their web sites,” said Jeff Schmidt, Vice President, Worldwide Sales at Coremetrics.

Schmidt added: “We are delighted with Richard’s appointment he brings a wealth of knowledge and experience that will support our significant investment in EMEA. We will continue to fill key positions in our rapidly expanding European organisation in the coming year.”

Commenting on his appointment Sheppard said: “Europe represents a massive opportunity for Coremetrics. Our expertise in the retail sector in the US and the UK puts us in a strong position to support the rapid growth of the eCommerce market in Europe.”

Over the next five years Europe will witness a substantial growth in the eCommerce sector. The Forrester report predicts, “In the coming five years, the number of Europeans shopping online will grow from 100 million to 174 million.”

Richard Sheppard brings 20 years of sales, sales management and general management experience to Coremetrics Europe. Richard has managed both established and start-up organisations primarily with an international focus, establishing US subsidiaries and distributorships across Europe. His in-depth knowledge and experience in the SaaS and analytics market will help Coremetrics achieve greater inroads in Europe in 2008 and beyond.

Before joining Coremetrics he was the CEO of UK hosting company 7global. Prior to this he was the VP EMEA for Actuate where he was responsible for the UK, German and French operations. He has also held senior EMEA positions at Oblix Inc, Hyperion, Arbor Software and Informix Software.

About Coremetrics
Coremetrics is the leading provider of online marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts.

Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered is in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit or call 01753 272 220.

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Published on: 12:00AM on 8th January 2008