bmibaby set to fly even higher with Nedstat

Nedstat selected to help manage bmibaby’s continuing online growth

London, 09th January 2008: bmibaby, the airline with tiny fares, has selected Nedstat to provide comprehensive website analytics for

After a thorough review process, Nedstat was chosen by bmibaby as it was impressed by the analytic company’s extensive reporting capabilities and exceptional levels of consultancy. Nedstat already plays a pivotal role in the online travel world and its services will allow bmibaby to track customer behavior and optimise user navigation. The data obtained will also enable the airline to measure the impact of their external marketing initiatives such as affiliate and search marketing campaigns.

Ian Stewart, E Commerce Manager,, said:

“At our online performance is core to our future growth strategy. Our relationship with Nedstat will play an important part in this, enabling us to not only track visitors across the countries in which we operate and monitor the success of campaigns, but also to provide meaningful insight into our user’s behaviour which feeds directly into our sales and e commerce plans.”

Steve Wind-Mozely, General Manager UK, Nedstat, said:

"Nedstat is delighted to have secured this relationship with bmibaby - we are looking forward to bringing our expertise in the travel sector to the airline, in order to optimise their online operations. Through this partnership we hope to enable bmibaby to improve target offers and marketing campaigns.”

The complete service offering of Nedstat will also mean that bmibaby will benefit from UK support, consultancy and a complete training package for all users.


Notes to Editors:

About Nedstat: Nedstat is a European leader in website analytics. The Nedstat products and services enable users to improve the effectiveness and profitability of their online communication and business. Nedstat aims to make website analytics straightforward and accessible. Therefore, products are easy to use, reports are clear and fast to access and support is personal and high quality. Nedstat employs 170 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.

About bmibaby: bmibaby was established in March 2002 and is now one of the UK's fastest growing low cost airlines operating 918 flights a week from four UK bases: Birmingham, East Midlands, Cardiff and Manchester to 29 destinations: Aberdeen, Alicante, Amsterdam, Barcelona, Belfast International, Bordeaux, Cork, Edinburgh, Faro, Gdansk, Geneva, Glasgow International, Jersey, Knock, Krakow, Lisbon, Madrid, Malaga, Marseille Provence, Milan (Bergamo), Murcia, Newquay, Nice, Palma, Paris (CDG), Perpignan, Prague, Rome (Fiumicino) and Warsaw.

Published on: 12:00AM on 9th January 2008