DoubleClick has appointed Andy Mihalop as Director of Strategic Services within DoubleClick Performics. Reporting into Jonty Kelt, Vice President Search, International, Milhalop will oversee the development of strategic services and consulting for clients based in Europe and Asia Pacific. The move will strengthen DoubleClick Performics’ market presence globally, providing a key part in a network of offices spanning twenty two countries.

With eight years experience working in digital marketing Mihalop joins DoubleClick Performics from Reed Business Information, one of the UK’s largest B2B publishers, where he developed its search and strategy arm. His new role will allow customers outside the US to take full advantage of the services offered by DoubleClick Performics. This will involve Mihalop providing insight into emerging search and technology trends across digital channels to ensure customers are able to profit from industry opportunities.

Mihalop said: “A growing number of organisations and brands are looking to embrace search at a strategic and global level.” He continued: “DoubleClick’s patented search technology coupled with DoubleClick Performic’s experience and comprehensive cross-channel knowledge base ensures we can offer informed best practice advice to drive ROI. My role in leading the expansion to London is to ensure that we are best placed to deliver those results and I am looking forward to working with such a talented team.”

Jonty Kelt, Vice President of International Search at DoubleClick, said: “We’re confident in Andy’s ability to grow the strategic services division and this appointment demonstrates our ongoing commitment to invest in people and technology. Our intention is to ensure that DoubleClick Performics remains at the forefront of the market as we expand the brand to offer a truly global perspective on consumer behaviour across the digital space.”

DoubleClick Performics offers strategic consultancy to publishers, agencies and marketers, enabling DoubleClick clients to add value to their campaigns through planning, programme management and leading-edge use of technology.

About DoubleClick

DoubleClick is a provider of digital marketing technology and services. Many of the world's top marketers, publishers and agencies utilise DoubleClick's expertise in ad serving, rich media, video and search marketing to help them make the most of the digital medium. From its position at the nerve centre of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centres worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at emea.doubleclick.com

About DoubleClick Performics

DoubleClick Performics, the performance-based marketing division of DoubleClick Inc., provides online marketing services and technologies for leading multi-channel marketers. Together, DoubleClick Performics and DoubleClick offer clients an unparalleled range of marketing solutions and are uniquely positioned to compare effectiveness across marketing channels for valued clients.

For further press information, please contact:
Sheena Riviera, AxiCom for DoubleClick
T: +44 208 392 4064
E: sheena.riviera@axicom.com

Doireann Gillan, DoubleClick
T: +44 203 219 1640
E: dgillan@doubleclick.com

Published on: 12:00AM on 9th January 2008