Leading on-line business intelligence company, Site Intelligence, has announced the appointment of Neville Bowen to its board of directors. Bowen brings an international dimension to the board with particular experience in global marketing, mergers and acquisitions, corporate governance, US venture capital and both private and investment banking.

David Jackson, CEO of Site Intelligence, comments: “Bowen’s experience will be invaluable to us as Site Intelligence continues to grow, whilst his knowledge of the financial markets is a real advantage to us as we continue to build our business within the financial sector.”

Bowen has spent most of his career in international financial markets, having been responsible for over $100 billion of global assets and 18 institutional investment centres in the Americas, Europe, Asia and Australia. In addition, he has held senior executive positions in New York, London, Toronto and Geneva and has been associated with the Tokyo market for over 20 years.

He has served on many boards in executive and non-executive capacities. These include PLCs and private companies in the merchant banking, venture capital, insurance, private banking and investment trust industries. He has also acquired companies in the United States and elsewhere and created joint ventures with Japanese and European banking entities.

Some of the boards Bowen has served on include Citibank International, Atlanta Capital Management US and Bank von Ernst & Cie A.G. Switzerland.

Site Intelligence boasts a client list including Boots, Dyson, Royal Bank of Scotland, SAP and Tesco. It is a leading web analytics and business intelligence provider with over seven years experience and in-depth knowledge in the finance, online retail and travel sectors.

Based in Oxfordshire, its range of services includes the highly adaptable core application Visitor Behaviour Information System (VBIS) which transforms online business data into accurate, adaptable and actionable information. VBIS enables businesses to gain the insight they require quickly and cost-effectively in order to profitably drive future customer led activity.

Site Intelligence is changing the face of business intelligence by delivering the only complete customer view. The main point of difference for Site Intelligence is its ability to provide seamless online and offline behavioural analysis and reporting so that businesses have a 360° view of their customers.

Published on: 12:00AM on 10th January 2008