Channel Intelligence Inc. (CI), a leader in Web-initiated commerce solutions, and Vendaria Media Inc. (Vendaria) a premier vendor of rich media creative services, today announced the companies will partner to offer interactive merchandising solutions that help both manufacturers and retailers engage and build powerful connections with consumers throughout online channels.

With this new partnership, manufacturers can enjoy greater control and flexibility in how their brand is represented across all major customer touch points online with easy creation of dynamic product content through Vendaria and the sharing of that product information with key channel partners through Channel Intelligence, integrating a manufacturer’s product merchandising with its channel partners, from retailers to comparison shopping engine sites, DMRs, B2B marketplaces, and VAR solution sites.

“Our clients are seeing tremendously high conversion rates from the rich media we produce,” said Scott Roth, President of Vendaria. “Channel Intelligence offers an exciting suite of services that will maximize the reach and impact of this content. Together, CI and Vendaria provide a great asset to today’s online marketers, and we expect that our client base will benefit greatly from the multi-channel relationships CI offers.”

“Online shoppers expect web site features that help them understand and ‘feel’ a product, almost as if they were viewing it in a traditional retail environment,” said Vik Murty, Channel Intelligence Vice President of SellPath. “There is no content provider better able to create this experience for a consumer than Vendaria. Our preferred vendor for rich media creative services, Vendaria can provide Channel Intelligence clients with the ability to quickly and cost-effectively empower consumers by giving them the product information they need to purchase with confidence.”

CI’s SellPath® Media Exchange pulls together complete and accurate product information, filling in the gaps between manufacturers and retailers by incorporating existing product tours, Flash demos, or Flash microsites, while hosting rich media for various B2B and B2C outlets. Now the partnership with Vendaria will provide creative services for those marketers who desire first-rate dynamic content that consumers expect. Vendaria will also make available the Channel Intelligence’s SellPath solutions to its clients to complement its rich media creation services into easily distributed formats.

CI’s TrueTag™ technology will work with this combined Vendaria-SellPath solution to enable the previously unheard of tying of online sales back to specific marketing and rich media initiatives from search to retailer sale. The partnership will offer a premier complete, one-stop solution for product content creation and distribution through focus on each company’s respective core competencies.

About Vendaria Media Inc.
Founded in 1999 and based in Seattle, Washington, Vendaria Media is a leader in the creation and distribution of visual merchandising solutions that enhance the way products are marketed and sold online. Vendaria combines video, audio, animations, text and graphics into dynamic rich media presentations that tell a compelling story about a product's key features, benefits and functionality, driving increased sales. Vendaria's clients include Apple Inc., LG Electronics, Whirlpool Corp., Avery Dennison, The Home Depot, Bosch, Playtex and more. Vendaria is based in Seattle, WA. For more information, visit

About Channel Intelligence Inc. (CI)
Powered by the CommerceIQ™ technology platform, CI’s Web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. Every day CI manages and syndicates millions of products valued at over $3 billion through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known manufacturing and retail brands. CI, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Geneva and the U.K. For more information, visit



Vendaria Media Inc.
Rick Fawcett
(603) 548-0605

Channel Intelligence
Vik Murty, Vice President
(321) 206-5855 Office

Published on: 12:00AM on 10th January 2008