The Chartered Institute of Marketing has announced its presence at Technology For Marketing & Advertising this year, on 12th & 13th February, at Earls Court 2, London.

The Chartered Institute of Marketing, the leading international professional body for marketing and business development, will be offering a programme of free digital marketing seminars based on popular training sessions designed to equip marketers with the knowledge and tools they need to excel in their profession.

The Institute’s ‘Marketing Experience’ will run over the two day event with four sessions on each day hosted by the Institute’s renowned course directors, Graham Hansell, Nick Baggot and Jim Kent, each of whom are leading experts in the e-marketing field. The programme demonstrates the latest techniques and innovations in marketing strategy, implementation and analysis all with a key focus on e-marketing, online and digital communications. Sessions will be as follows:

9:45 - 10:15
Get found on the web – using search engines and directories
With billions of pages on the web, it is crucial to utilise proven search marketing tools and techniques. In this session, visitors will discover how to improve their electronic positioning to ensure their organisation ‘comes out on top’.

10:30 - 11:00
The changing face of marketing communications
With the selection of media options open to today’s marketer, integrating marketing communications can seriously improve success ratios. This workshop considers the pro’s and con’s of media selection in all formats and identifies businesses that have successfully integrated the traditional and new communications mix.

13:15 - 13:45
Strategies for powerful e-marketing
All marketing activity should conform to a structured plan framework that considers customers and audiences at its heart. This session looks at the compilation of such a plan that considers methods of implementation in conjunction with e-business.

14:00 - 14:30
Digital marketing – unleash your potential
In the 21st Century, the rate of technological change grows at an ever faster pace. User behaviour is also changing fundamentally, due to the rise of social networks, user generated content and online purchasing. In this seminar the digital landscape is explored and highlights real examples of this in practice.

Renita Shwili, Head of Marketing (Training and Learning) at The Chartered Institute of Marketing comments, ‘With TFM&A being a key event in our calendar we welcome the opportunity to run a seminar programme at the event.’ And continues, ‘It is a great place to reach serious marketers and share our industry insights, which helps us continue to enhance careers, raise standards and promote best practice throughout the marketing profession.’

Plus, TFM&A boasts plenty more free educational features, including five world-renowned keynotes and 40 seminars in four themed theatres, as well as numerous networking opportunities and a full range of cutting-edge technologies from exhibitors showcasing the latest digital, data and CRM solutions.

For further details on The Chartered Institute of Marketing’s activities at the show and to book a session, please go to www.t-f-m.co.uk/cimexperience.

Published on: 12:00AM on 16th January 2008