Richmond, UK – January 15, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced the launch of its most forward-looking marketplaces solutions to date.

Just off the heels of ChannelAdvisor’s purchase of Marketworks, a former Atlanta-based e-commerce solution provider, ChannelAdvisor introduced MarketplaceAdvisor™ and MarketplaceAdvisor Premium™. These new products replace Marketworks’ primary solution and ChannelAdvisor’s Merchant solution.

Designed exclusively for online sellers focused solely on eBay, MarketplaceAdvisor allows retailers to automate many of the processes vital to the growth and success of eBay businesses. In addition, sellers can leverage time-saving efficiencies including tracking and shipping of orders all from a consolidated interface.

Designed for multi-channel sellers, MarketplaceAdvisor Premium offers the same eBay features and gives retailers access to full integrations with Amazon as well as enhanced functionality that improves the quality of product feeds sent to comparison shopping engines including Shopzilla,, and Google Product Search.

“We are excited to be at the forefront of technology in the online retail marketplace,” said Scot Wingo, CEO of ChannelAdvisor. “We see the MarketplaceAdvisor and MarketplaceAdvisor Premium products filling a much needed space in the online retail marketplace by bridging the gap between single channel and multi-channel sellers.”

Both products are new additions to the ChannelAdvisor Complete platform, an integrated, on-demand solution that provides online retailers an efficient and profitable way to sell across multiple e-commerce channels including marketplaces, comparison shopping, search marketing and their own e-commerce stores.

About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable leading online retailers to maximize their profits across multiple e-commerce channels including marketplaces such as eBay and Amazon, comparison shopping engines such as, Kelkoo, Pricerunner and Google Product Search and paid search on Google, Yahoo! and MSN. ChannelAdvisor manages more than $2.5 billion in annualised GMV (gross merchandise value) on behalf of its 5,500 clients worldwide. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labour-intensive, manual functions so they spend less time optimising campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include Vodafone, 3M, Sears and eBags. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Germany and Australia. For more information, visit

John Hayes
ChannelAdvisor UK Ltd

Published on: 12:00AM on 15th January 2008