February 18th 2004: Littlewoods Game On today announce the successful launch of their prize-busting interactive game - Instant Love - behind ITV’s new dating show ‘Love on a Saturday Night’ which launched on Saturday 7th February.

Hosted by Davina McCall, the show now offers digital viewers red button fun with a £100,000 Instant Love scratchcard. The ‘love-o-meter’ will choose the prize the viewer will be playing for at random. There are 4 Instant Love levels in total with instant cash prizes ranging from £2 to £100,000. Entries to the game cost just £1.

The show itself is a live broadcast, with viewers encouraged to press red to vote, get on the show themselves, or find out more about the Do’s and Don’ts of dating… Coupled with the Instant Love game, viewers have more reason than ever before to press red.

Amanda McCrystal, Head of TV, Littlewoods Game On, said,

“Instant Love is a simple and compelling scratch card game offering viewers instant gratification – £100,000 worth of gratification if you are lucky! We are confident it will be a hit with fans of the show.”

Jane Marshall, Controller of ITV Interactive, said,

“We are delighted with this new game as it adds another dimension to the overall interactive experience we offer our viewers. Love on a Saturday Night is one of those shows that just cries out for interactive content and we think that Littlewoods Game On have done a fantastic job with this simple yet compelling game.”

The Game

Reveal 6 hearts from behind 9 of the potential reveals and win up to £100,000 cash instantly.

Instant Love is a two-stage instant prize game where players can win up to £100,000.

Within the first stage of the game the player must select the prize level they will be playing for by taking their chances on the ’love-o-meter’. There are four prize levels: the top cash prize is a massive £100,000, followed by the chance to win upto £10,000. Otherwise the Instant Love scratchcard will pay out upto £1,000 or £250.

In the second stage the player goes on to play the scratchcard where they reveal six panels from the nine on screen. To win a cash prize the player must reveal hearts, up to a maximum of three.

About Littlewoods Game On:

A division of Littlewoods Gaming, the home gaming company most famous for the Littlewoods Football Pools, Littlewoods Game On is leading the way in interactive and enhanced gaming with a mix of mass market products accessible through the TV and the Internet.

Littlewoods Game On was launched as a consumer facing interactive brand in February 2003.

Via an exclusive strategic partnership with commercial broadcaster ITV, Littlewoods Game On will provide entertainment-based, interactive betting and gaming services linked specifically to popular ITV programming.

www.gameon.com is continuing to grow, its aim to become a leading site for soft gaming fans everywhere. This URL represents an entertainment destination in its own right, as well as an alternative registration and playing channel for TV customers.

Littlewoods Gaming is owned by Sportech PLC, which has a full listing on the London Stock Exchange and recorded a turnover of £195.3m for the year ended 31 December 2002.


Please note:
For registration-based games, members must be over 18 years of age. ITVi, ITV's interactive service and Littlewoods Game On on ITV will only be available to Digital Satellite customers.

About ITVi:
ITV Interactive was formed in May 2003 to drive ITV’s interactive TV strategy and build its interactive business across ITV’s family of channels. ITV's interactive services for viewers are available in 7 million digital satellite homes offering viewers enhanced programming across a range of shows from entertainment to sport to daytime programmes. In the first deal of its kind ITV has also secured an exclusive tie-up with Littlewoods to provide a range of betting and gaming services.

Published on: 12:00AM on 18th February 2004