Digital media specialist adds search to media planning and partnership development programme

Date: 8th January 2008: eBay.co.uk has extended its agreement with Blowfish Digital to incorporate elements of paid search into its online marketing programme.

Since its initial appointment in 2006 Blowfish Digital has been responsible for elements of eBay.co.uk’s online direct response and brand building activities. The digital media specialist has developed a successful online partnership and media buying programme, delivering a series of new placements for eBay.co.uk which have augmented brand loyalty and intensified customer trading on its site.

In this latest agreement Blowfish Digital will now extend its services to include management of some of eBay.co.uk’s paid search partners. Its search marketing team will be providing its expertise in Pay Per Click to promote eBay.co.uk via effective keyword buying and creative management. This addition will complement eBay.co.uk’s own in-house online marketing activities.

Minal Shah of eBay.co.uk said:

“We have been working with Blowfish Digital for the last 18 months. The team’s creativity in developing new media partners has helped maintain our online brand prominence in the UK and they have become an integral part of the team here.”


Farhad Koodoruth, Managing Director of Blowfish Digital, said:

“We will be using our expertise in paid search to increase trading activity on eBay.co.uk and maintain its high position among the UK search engines. We will be working with eBay’s marketing team to ensure that it continues to be the UK’s number one e-commerce site (Nielsen / Netratings March 2007).”

About Blowfish Digital

Established in 2005, Blowfish Digital is a full service digital media agency. Blowfish Digital provides expert strategic consultancy, campaign planning and management for major brands including: eBay, Agent Provocateur, La Senza, Auto Europe, Audible, Jackpot Joy and more. Blowfish Digital’s services provide an online marketing programme that builds brands, generates new media opportunities and improves lead generation. Its search marketing team provides expertise in pay per click campaigns, organic SEO, affiliate programmes and online PR.

Blowfish Digital’s team of digital media specialists work with clients to develop bespoke campaigns that improve their business and marketing results, focusing on specified channels or via a multi channel digital approach.

www.blowfishdigital.com

Published on: 12:00AM on 17th January 2008