ShipServ, the leading maritime e-marketplace, has chosen Velocity, the B2B technology marketing agency, to execute a major website messaging and redesign project.

Since its launch in 1999, ShipServ TradeNet has become the world's most widely used maritime e-Commerce trading platform. Today a community of over 20,000 users are on track to conduct $1bn in trade per annum, buying and selling ship supplies and parts in more than 90 countries.

The company has seen phenomonal growth in its business over the last 2 years and is rapidly ramping up its added value services for both buyers and suppliers. Most notable amongst these is ShipServ Pages, an online sourcing tool that allows purchasing professionals access to a global directory of over 8,000 maritime suppliers covering 2,000 ports and 1,400 brands.

This recent growth has created the need for ShipServ to enhance its online presence, with Phase 1 being a redesign of Velocity was chosen as the preferred partner after a comprehensive agency review process.

"Velocity showed straight away that they grasp what we do and understand the challenges and opportunities we face," said John Watton, VP Marketing, ShipServ, "Their creative approach is refreshing and their strength in digital engagement and web strategy is impressive."

"ShipServ is hotter than a hot thing in a hot competition," said Stan Woods, Velocity MD, "We're thrilled to have been chosen and are already getting stuck in with a new approach to the website."

About ShipServ (

ShipServ is the leading maritime e-marketplace, helping buyers and sellers to easily find each other, connect cost effectively and trade efficiently. Today 100 buying organisations, 3,000 vessels and 6,000 suppliers are on track to conduct $1bn in trade per annum and rely on ShipServ to transform the way they do business. For more information visit

About Velocity (

Velocity is the consulting-led B2B marketing agency for the Interweb era, specialising in technology. Projects range from strategic consulting to marketing acceleration programs to digital engagement campaigns that include through-the-line content, creative, websites, search engine optimisation, pay-per-click advertising and web analytics. Clients include BT, Gartner, Clearswift, Portrait Software, Asset House and ip.access.

Published on: 12:00AM on 18th January 2008