The UK division of international media company, Condé Nast (www.condenast.co.uk), has selected Lyris UK (www.lyris.co.uk) to deliver editorial and commercial emails on behalf of its new media division, CondéNet UK, to the 250,000 registered users of its stable of prestigious online publications. The email-marketing specialist will help CondéNet UK provide relevant content to readers while simultaneously maximising deliverability to demonstrate return on investment to advertisers.

A pioneer of Internet publishing, Condé Nast launched its first digital offering in 1995 with GQ.com, followed by Vogue.com in 1996. Additions since then include CNTraveller.com, Glamour.com and EasyLivingmagazine.com. The introduction of stand alone brand Stylefinder.com in March this year saw the UK company's award-winning Web sites attract over 2.6 million unique users in total.

In 2007, CondéNet UK recognised that it required a more powerful and sophisticated technology platform to support the continued growth and success of its digital publications. Lyris ListManager was the most comprehensive of the email marketing products it reviewed, in particular providing the facility for users to register for multiple newsletters with one sign-up. ListManager ensures CondéNet UK can manage its email distribution lists and backed by Lyris' expertise, CondéNet UK is able to maintain a good sender reputation with ISPs, which maximises deliverability rates. Combined with the measurability of email, this enables the company to demonstrate return on investment to clients for their promotional emails.

Lauraine Turner, director of IT at Condé Nast Publications comments: “It is essential that we reward our members' loyalty with email newsletters that are personalised, timely and relevant. We also have a responsibility to our clients to show that their advertising budget is well spent and effective. In the digital format this hinges on deliverability, and working with Lyris gives us confidence that emails reach the inbox and are opened, which in turn ensures promotional material is viewed by a large target audience.”

Andrew Robinson, managing director at Lyris UK, comments: “Condé Nast needs to replicate the high-calibre of its print publications with its digital offerings. A key element of this strategy is to ensure emails overcome any potential technical hurdles and reach the inbox where they are welcomed by their recipients. CondéNet can then provide accurate results and feedback to its advertisers, thereby justifying revenue spend.”

Turner confirms: “Overall Lyris has made our email management process more automated - and therefore quicker - at the same time increasing its accuracy and effectiveness.”

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About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Headquartered in Emeryville, California, Lyris also has offices in London. Global clients include Nokia and Adobe, and UK clients include Arsenal FC, Chinwag, Euroffice, NET-A-PORTER and Tate Online. For more information, please visit www.lyrisinc.com, www.lyris.co.uk, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com

About CondéNet
CondéNet International is the leading creator and developer of upscale lifestyle brands online, and has been at the cutting edge of web publishing since the launch of the company’s first site in 1995. With sites originating from 17 countries, almost 24 million unique users generate more than 430 million page impressions across the CondéNet International websites every month. Its websites provide services that build on and extend the heritage of the world’s most prestigious magazines. CondéNet International is owned by Condé Nast Publications Ltd.

For more information, please contact:
Kate Alexander
Lyris PR (UK)
Tel: +44 (0) 20 8946 3739
Email: kate@alexander.co.uk

Published on: 12:00AM on 4th December 2007