NHS selects ZOOMtxt software to enable
mobile “stop smoking” campaign

"Txt ur way 2 a smoke free life" Campaign runs on ZOOMtxt

Kingston upon Thames, 4th December, 2007. Smoking kills. And smokers wanting to quit can now text their way to a healthier life, as Hampshire Primary Care Trust’s (PCT) Quit4Life service launches its brand new text service with KODIME’s mobile marketing software ZOOMtxt.

The new number and keyword, 60123 QUIT, goes live in December throughout Hampshire, and will help anyone ready to take positive action and start a smoke-free life find local NHS-run, free of charge support sessions in their local area – straight from any mobile phone.

All people have to do is to send a text message ‘QUIT’ to number 60123, and follow the instructions. By providing their postcode, details of NHS sessions in the relevant area are being sent back instantly to the mobile phone. All texts are charged at standard network rates.

Laura Rothery, Head of Smoking Cessation for the PCT said: “It has never been easier to quit smoking – you can now even text from the comfort of sofa, the pub or train – wherever you may find yourself. As far as I’m aware, we’re the first stop smoking service to offer a text service in the country, so the people of Hampshire should get their texting fingers working and kick the habit!”

Nico Köpke, CEO of KODIME Ltd comments:” We are very pleased to have been chosen by the NHS to provide the mobile part of this important campaign. This service is based on our standard ZOOMtxt PRO package, with an additional module to enable location search, based on postcodes. The campaign was up and running within 24 hours, and the client has been trained and enabled to fully mobilise all their marketing communication. The NHS team has direct control over all their campaign elements as well as comprehensive reporting via the ZOOMtxt dashboards, accessible from any web browser”.

The new text number and action keyword QUIT, along with more traditional ways to get in touch, are going to be emblazoned over the new materials which are hitting Hampshire over the next weeks.

Hampshire’s Stop Smoking Service is available by calling 0845 602 4663, texting QUIT to 60123 or via referral by your GP, dentist or midwife. Sessions are run by professional smoking cessation advisers, who can give out free stop smoking medication.

For more on stopping smoking go to www.quit4life.nhs.uk For more on KODIME Ltd and ZOOMtxt www.zoomtxt.com, www.kodime.com

For further about the campaign please contact the Communications Team on 023 8062 7434.

For more info about KODIME and ZOOMtxt, screen shots and to arrange an online demo, please contact Press Contact: Brigitte Köpke | Email: brigitte@kodime.com | Tel: 020 8547 2800 For further information please visit www.zoomtxt.com Visit us on the mobile web www.kodime.mobi


KODIME is a leader in developing and providing a portfolio of innovative self-service solutions that enable businesses to easily interact with consumers in their rapidly evolving digital lifestyles. All of KODIME’s products are delivered as software as a service, requiring no hard or software installations.

ZOOMtxt is KODIME’s Mobile Marketing Software solution, enabling highly interactive, dynamic and personalised campaigns, engaging the increasingly mobile consumer base.

ZOOMtxt, KODIME are registered trademarks of KODIME Ltd.

Published on: 12:00AM on 4th December 2007