Leader in search engine marketing continues to add leading advertisers to its client list & doubles spend under management in one year

London, UK – December 5, 2007 – Efficient Frontier, the market and technology leader in providing search marketing solutions, today announced that leading advertisers continue to select Efficient Frontier to manage their search marketing campaigns. Over the last year, Efficient Frontier added leading companies across the globe to its client list, including Ask.com (USA and Europe), BabyCenter (USA), Mediaplazza (FR), The Motley Fool (UK), U.S. Auto Parts and Wells Fargo (USA), while more than doubling both its annual paid search spend and total keywords under management. Today, Efficient Frontier is the largest independent search engine marketing solutions provider in the world, managing more than £194 million in annual paid search spend.

Efficient Frontier posted record international growth as global advertisers increasingly focus on the search channel to drive sales and brand. Efficient Frontier now manages more than £35.31 million in annual spend through its presence in the United Kingdom, France and India.

“Efficient Frontier’s search engine marketing solutions are designed to achieve the absolute highest ROI possible for advertisers with large, complex search engine marketing campaigns,” said Ellen Siminoff, CEO of Efficient Frontier. “We attribute our continued rapid growth and success to our proven algorithms, our scalable technology, and our comprehensive services offering, which enable our clients to achieve unprecedented levels of budget efficiency, predictability and growth. As evidenced by our ability to attract top-tier clients, we are able to drive more performance in the search channel for advertisers than any other search marketing firm.”

Search engine marketing is widely recognised as the most complex interactive advertising channel, with exceptional growth and adoption over the last five years. The search engine marketplaces continue to get more complex as the search engines evolve their algorithms and as advertisers allocate more of their budgets to this highly effective channel. Efficient Frontier’s combination of advanced algorithms, scalable bidding technology, and comprehensive services enables advertisers to effectively manage the complexities of the channel and achieve optimal campaign results and ongoing growth.

About Efficient Frontier
Efficient Frontier is the market and technology leader in search marketing solutions for global advertisers. The company provides the most powerful, most effective search engine marketing algorithms available to ensure that clients with large-scale, complex search marketing campaigns are able to achieve the highest possible return-on-investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability and risk reduction. The company is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France and India. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

For more information contact:
Merinda Peppard
European Marketing Manager
+44(0)20 7812 7329

Published on: 12:00AM on 6th December 2007