LeadPoint Launches New User Interface
December 11th 2007 LeadPoint, the world’s first lead exchange market place, launches a New User Interface. The new user interface will enable mortgage brokers to maximise their return on investment from buying leads.

“LeadPoint aims to empower lead generation and to this end we want to provide our customers with the most comprehensive information and range of tools to enable them to maximise their lead buying activities;” said Nick Chapman, LeadPoint UK Managing Director. “The new user interface puts an array of useful statistics at the fingertips of lead buyers. Within a matter of seconds a broker will be able to assess their current lead buying activities and make any necessary changes or additions. This will leave them more time to concentrate on what they do best – selling mortgage and loan products.”

When a LeadPoint account holder logs into their account they will be greeted with a brand new user interface. On the buyer homepage there will be high level statistics such as how many leads a broker has bought, how many different lead types are currently being purchased and other account balance information. The system will also tell the broker how long their current funds are likely to last given historical buying patterns and the average lead prices in the marketplace. For new account holders there is a comprehensive wizard that will walk the broker through all the steps needed to start receiving leads.

“What sets us apart from our competitors is our technology platform and we plan to continue to leverage this advantage to give our account holders unparalleled control over their lead buying activities. Lead generation is all about return on investment and LeadPoint provides brokers with every resource imaginable to help them make their lead generation campaigns a success.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179


Published on: 12:00AM on 11th December 2007