Channel Intelligence Inc. (CI), an industry leader in Web-initiated commerce solutions, announced an excellent kick-off to the holiday season for its retailer customers using TrueTag™ with over $1.25 billion in sales tracked from November 2007 to date. CI’s TrueTag™ technology enables its retailer clients to accurately track and measure all online sales transactions across the TrueTag™ Data Network, which includes hundreds of shopping destinations such as search engines, comparison shopping engines, affiliate sites and online marketplaces where retailers either advertise or sell their products.

“For most of our retailer customers, the holiday season is a critical time for their business,” comments Rob Wight, CEO of Channel Intelligence. “The TrueTag™ service has been a great product release for CI this year, as it allows us to offer our customers accurate sales tracking regardless of whether they are running a few or a few hundred marketing programs during the holiday season and throughout the year.”

The company reports that TrueTag™ enables retailers to run unlimited programs at one time, add new programs quickly and efficiently, as well as gain insight into the performance of each paid program. There are two services offered within TrueTag™: TrueTag™ Pixel Manager helps retailers add new programs and accurately attributes sales to paid programs based on the retailer’s predefined business rules, while TrueTag™ Campaign Analyst measures the performance of natural and paid lead programs.

About Channel Intelligence Inc. (CI)
Powered by the CommerceIQ™ technology platform, CI’s Web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. Every day CI manages and syndicates millions of products valued at over $3 billion through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known manufacturing and retail brands. CI, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Geneva and the U.K. For more information, visit www.channelintelligence.com.

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Contact:
Joy Lee
Channel Intelligence, Inc.
1.321.559.2336
joy.lee@channelintelligence.com

Published on: 12:00AM on 11th December 2007