Media and Digital Entertainment Provider Selects Truition as its eCommerce Platform of Choice

(Toronto, Canada – December 12, 2007) Truition Inc., the leading On Demand eCommerce platform for retailers and manufacturers, today announced that Bodog Entertainment, one of the world’s fastest growing media and digital entertainment giants, has selected Truition to power its new online store.

The new eCommerce destination will feature advanced consumer loyalty features such as loyalty-points redemption, multiple payment options at checkout and affiliate program management, as well as a complete inventory and order management module, all powered by Truition.

Bodog Entertainment offers a host of entertainment services, including an international record label, Bodog Music; a million-dollar band search competition; online gaming; a publishing division; and an international television production division. Powered by Truition’s On Demand eCommerce Platform, the new Bodog Online Store will support the Bodog brand by providing best in class eCommerce capabilities for Bodog music and merchandise.

“With Truition’s platform we have the flexibility to create an online experience that showcases the excitement of the Bodog brand,” said Christian Chabbal, Channel Manager for Bodog Entertainment. “This flexibility, combined with Truition’s complete order and inventory management features and international capabilities, made them the obvious choice to help us develop and scale our eCommerce operations.”

The new Bodog eCommerce store will also feature an enhanced site design, multi-lingual, multi-currency and multi-payment functionality; as well as advanced merchandising, site search and guided navigation.

“We are pleased to welcome Bodog Entertainment to the Truition platform,” said David Newall, Vice President of Sales for Truition. “As a leader in the media and digital entertainment industry with multiple consumer touch-points, Bodog is ideally suited to the brand flexibility, rapid time to market and international scope that only Truition can provide.”

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations.

Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany. Additional information on Truition is available at .

About Bodog Entertainment:

Bodog Entertainment offers a host of entertainment services, including: an international television production division, which produces television series, such as Bodog Fight ( and Calvin Ayre Wild Card Poker (Bodog.TV); an international record label (Bodog; an international million-dollar band search competition (; a publishing division (with an online magazine,, and blog,; and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment Founder Calvin Ayre, who is recognized as a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media Relations at 1-866-892-3371, or BODOG is a registered trademark of Bodog Entertainment Group.

Media Contacts:

Lisa McGregor
Truition Marketing Manager
Tel. 416.673.4233

Published on: 12:00AM on 13th December 2007