Online ratings and reviews provider Bazaarvoice recognised as one of the world’s top private technology companies based on business performance, strategy and innovation

Social commerce company Bazaarvoice has received a Red Herring Top 100 Global award, recognising it as one of the top technology companies in the world.

The award caps a year of unprecedented growth for Bazaarvoice in which the company launched its UK operation and expanded its client base, providing a ratings and reviews solution for over 150 companies in 12 different industries, including Timberland, Boden, Early Learning Centre, Dell, and

This prestigious award is the second Bazaarvoice has received from Red Herring, which also named the company in its 2006 Top 100 North American list.

The Red Herring editorial team reviewed 1,800 privately-held companies from around the world to select the Global 100 winners. Red Herring 100 winners and finalists from North America, Europe, and Asia of the last three years were eligible for the award, and evaluations were based on both quantitative and qualitative criteria such as financial performance, innovation, management, and global strategy.

“When Bazaarvoice launched in January 2006 in the US, roughly 10 retailers in the country offered reviews; now reviews are readily available to consumers on a majority of the large eCommerce sites,” said Brett Hurt, founder and CEO of Bazaarvoice. “Bazaarvoice has also extended its global presence to deliver social commerce solutions to multinational brands, opening a London office in March which has already signed more than 15 UK-based clients. It’s a great honour to receive the Red Herring 100 Global award for our role in this transformation, and we would like to share this award with our clients, whose success at using the power of social commerce to drive sales, connect with customers, and improve loyalty and satisfaction has created a new norm for online shopping.”

Bazaarvoice builds products that help online businesses improve the way they do business by connecting them with their customers, and by providing a better shopping experience. Bazaarvoice’s business model is based on the industry’s most customisable hosted technology, reliable and accurate content moderation, dedicated client services, and seamless integration with over 30 leading eCommerce partners. Bazaarvoice currently serves more than one billion reviews per month across its client base, and its technology is available in more than 20 languages, including Chinese, Turkish and Japanese.

“In countries around the world, shoppers are increasingly embracing user-generated review content as a critical part of the research and purchase process,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. “In fact, more than 82% of those who read reviews say that their purchasing decisions have been directly influenced by those reviews. Amid the overwhelming effectiveness of social commerce solutions like ratings and reviews, Bazaarvoice is excited to continue growing its business to support the global market.”

About Red Herring
Red Herring is a global media company uniting the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology research, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit

About Bazaarvoice
Bazaarvoice ( offers outsourced technology, hosting services, analytics and expertise to help brands enhance the online shopping experience with social commerce applications that drive sales. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of over 150 clients include Hewlett Packard, Dell, Early Learning Centre and Bazaarvoice Ratings and Reviews and Ask & Answer™ products help brands to maximize the impact of user-generated review content through customisation, deep integration, community management, advanced analytics, search engine optimisation and syndication across the Web. Bazaarvoice’s services empower consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards was included in the ‘Red Herring 100 North America.’ The company was named one of the ‘Red Herring 100 Global’ in 2007.

For further information please contact:
Claire Armitt
flannel communications
020 7754 5507

Published on: 12:00AM on 18th December 2007