, the price comparison service, is undertaking a multi-channel advertising and marketing campaign for the key Christmas period.

The activity spans national print, London tube carriages, internet advertising and viral activity, combined with on-site competitions and CRM activity.

Branded under the recently launched strapline “The Price Comparison People”, the range of creative executions for the press and tube adverts will target an audience that knows how price comparison works, but will communicate the brand’s uniquely impartial and straight-talking position in the marketplace with “Get the price comparison truth only at” Consumers will be directed to a dedicated campaign page at which explains how PriceRunner is different.

The full page magazine and national print strip adverts will appear in The Times, Sunday Times, Observer, Guardian, Daily Mail, Metro, Top Gear, What Hi-Fi, Esquire, Men’s Health, T3 and more.

Internet advertising will focus on display advertising across the vcmedia network of over 10,000 websites, which will reach over 70% of the UK online audience and communicate key categories including: TVs; digital cameras; MP3 players; laptop computers and games consoles. In addition, the focus on paid search will be stepped up during the period to ensure that users can find more easily.

The viral component of the advertising push will focus around a character called “Rude Elf” who is championing the cause for people to stop putting up with lacklustre Christmas presents like socks, and ask for what they really want to receive.

Lastly, the on-site and CRM activity will focus on daily prize draws where users have the chance to win the cash value of whatever they want to buy.

Gary Goodman, Marketing Director at said “Our aim is for this activity is two fold. Firstly it’s to drive awareness that we are a truly impartial price comparison service, and secondly to engage with users on our site to build loyalty and increased users via word of mouth. We’ll be reaching millions of people in a variety of places, in a very short, concentrated space of time.”

Dan Hagen, Head of Data at Media Contacts commented “The entire campaign has been founded on a robust understanding of PriceRunner’s target market and historical campaign effectiveness. We have deployed a highly accountable campaign that will drive maximum awareness and traffic during this key sales period.”

Creative for the media campaign was developed by Bray Leino, with media buying carried out by Media Contacts (MPG). The viral and on-site activity has been created and carried out by digitaltmw.

- Ends-

Contact Details
ValueClick Europe
Lisa Hancox
PR Manager
Tel: +44 (0)20 8785 5835

Celia Dixon
PR Executive
Tel: +44 (0)20 8785 5849

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:

+ vcmedia - online advertising network and ad sales for advertisers and publishers
+ Commission Junction - affiliate marketing
+ PriceRunner – the UK’s most comprehensive and impartial price comparison service
+ Mediaplex - intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.
For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 19th December 2007