High street jeweller Goldsmiths will add the customer voice to its web site in the New Year to enhance shoppers’ purchases and drive sales

Goldsmiths is introducing customer reviews to its web site to add value to the online shopping experience and drive sales.

Social commerce company Bazaarvoice has been appointed to implement its ratings and reviews service on Goldsmiths.co.uk in the New Year.

Goldsmiths is the largest quality jeweller in the UK with over 180 stores and concessions. Its web site, which sells premium watch brands and gold and diamond jewellery, launched earlier last year.

“We decided to implement ratings and reviews from Bazaarvoice to enhance the customer shopping experience,” said Ian Warwick, Head of E-commerce for Goldsmiths. “We know that the information is being demanded by the consumer. Authentic customer reviews give products credibility – you can trust an impartial comment.”

Goldsmiths is one of the first multi-channel jewellery retailers in the UK to introduce customer reviews online. “I expect that others in the sector will follow our lead,” Warwick added.

The company is part of Aurum Holdings, which also includes the Watches of Switzerland and Mappin & Webb brand.
“Goldsmiths’ customers don’t just have to rely on a brand’s professional opinion – they will also now be able to hear what fellow shoppers think,” said Sam Decker, Chief Marketing Officer at Bazaarvoice. “Not only will customer reviews add value to purchases, they will also help Goldsmiths reduce returns and increase conversion rates.”

Bazaarvoice helps brands to incorporate ratings and reviews into the e-commerce experience through the industry’s most customisable technology, human content moderation and dedicated client services. Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and by promoting content to major search engines to enhance natural search optimisation.

Retailers can use customer generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty. Other high profile Bazaarvoice clients include Early Learning Centre, figleaves.com, Dell and HP.

About Bazaarvoice
Bazaarvoice (www.bazaarvoice.co.uk) offers outsourced technology, hosting services, analytics and expertise to help brands enhance the online shopping experience with social commerce applications that drive sales. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of over 150 clients include Hewlett Packard, Dell, Early Learning Centre and figleaves.com. Bazaarvoice Ratings and Reviews and Ask & Answer™ products help brands to maximize the impact of user-generated review content through customisation, deep integration, community management, advanced analytics, search engine optimisation and syndication across the Web. Bazaarvoice’s services empower consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.

For further information please contact:
Claire Armitt
flannel communications
020 7754 5507

Published on: 12:00AM on 21st December 2007