January 2nd 2007 LeadPoint, the world’s first lead exchange market place, launches a Lead Generation blog which will provide brokers with extensive information and comment on all aspects of the Lead Generation industry.

“ 2008 is going to be a huge year for Lead Generation and more and more brokers will be making their first forays into buying mortgage and loan leads. Unfortunately there is a lack of information about the industry and brokers often don’t know what they are getting themselves into,” said Nick Chapman, LeadPoint UK Managing Director. “The new LeadPoint blog will help to redress this balance by providing brokers with extensive information about the world of Lead Generation. We will endeavour to bring an impartial and honest look at the industry in order to empower brokers and help them make the right decisions when getting started with Lead Generation.”

The LeadPoint Lead Generation blog can be found at www.leadpointuk.wordpress.com and will feature regular articles and comment that will cover a variety of issues in the industry utilising LeadPoint’s unparalleled experience. Brokers will be able to leave comments and all relevant feedback will be posted on the site.

“Blogging is becoming an increasingly important way to communicate with existing and potential customers and the more information that a broker has the better,” said Chapman. “This year is going to be a tough one and brokers will need to squeeze every penny out of their marketing budgets. Lead Generation offers brokers the perfect way to undertake a targeted, cost effective marketing campaign. For a broker that has never used Lead Generation there are many potential pitfalls and it is the responsibility of Lead Generation companies to tell brokers exactly what Lead Generation is. This includes everything from explaining where leads come from to letting brokers know what to expect before they start spending money.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179


Published on: 12:00AM on 2nd January 2008