Channel Intelligence Inc. (CI), a leader in Web-initiated commerce solutions, is contributing its data classification expertise to filter a wide selection of environmentally preferable consumer products available on’s shopping engine. is expected to launch in the first quarter of 2008. The collaboration will help consumers find green products and understand what makes those products green. Greenzer utilizes optimized product and commerce data provided by CI’s SellCore™ Publisher Solutions for advanced capabilities in identification and integration of significant green product attributes.

Founded as a shopping engine focused solely on green products, Greenzer presents product and retailer information so consumers can shop confidently knowing that products listed are environmentally friendly. Working behind the scenes, CI provides the technology to identify the eco-labeled products based on attributes such as ENERGY STAR qualification, industry-approved certification marks by the Green Electronic Council through EPEAT (the Electronics Products Environmental Assessment Tool), and other green product attributes.

Greenzer founder and President Jeremy Arditi said, “Greenzer offers a feature-rich experience for shoppers with a large selection of green products. ‘Greenness’ is becoming an increasingly significant factor in consumer purchasing decisions and one that is new to most consumers. Greenzer’s product filtering system will help consumers break through the growing clutter of green information in the marketplace. Our objective will be facilitated, in part, by CI’s commitment to making eco-labeled products accessible to shoppers.”

“We are thrilled to work with Greenzer in our latest initiative to support green retailing,” commented Shailesh Adhav, Vice President Enterprise Sales, Americas and EMEA for CI. “CI has made great inroads in optimizing environmentally preferable product data for syndication, particularly in industries that can produce an enormous impact like appliances, electronics, and computing.”

Roger Robbins, Vice President of SellCore™ for CI added, “Our optimized product and commerce data for green products and retailers allow us to facilitate this growing industry, as more and more shoppers demand resources for responsible shopping. CI enables startups in this arena to focus resources on their goals while SellCore handles data integration and optimized processes that provide efficiencies immediately.”

In order to provide a positive shopping experience to consumers, publishers of retail product data such as comparison shopping sites need access to accurate, up-to-date online product catalogs from retailers. The complexity of product data can create significant challenges for publishers. SellCore™ Publisher Solutions provide scalable data management and optimization services for online product data to address the aggregation, standardization and organization of product data from multiple retailers. This enables online publishers to focus on their core competencies, create a better user experience for consumers, and better serve their merchants.

About Greenzer is a new generation shopping engine focused on providing consumers easy opportunities to make greener decisions in their everyday purchases. Using a green attribute filtering system, Greenzer lists products sold by traditional online retailers as well as merchants and manufacturers with “green DNA.” By connecting consumers to online retailers, Greenzer will provide the latter with traffic generation and branding opportunities. will launch in the first quarter of 2008.

About Channel Intelligence Inc. (CI)
Powered by the CommerceIQ™ technology platform, CI’s Web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. Every day CI manages and syndicates millions of products valued at over $3 billion through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known manufacturing and retail brands. CI, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Geneva and the U.K. For more information, visit



Jeremy Arditi, President
(646) 736-7610 Office
(917) 657-8378 US Mobile

Channel Intelligence
Shailesh ADHAV, Vice President
Enterprise Sales - Americas & EMEA
+41 (0)79 824 5649 Europe Mobile
(407) 704-9518 US Mobile
(321) 206-5800 Office

Published on: 12:00AM on 3rd January 2008