January 21st 2008 LeadPoint, the world’s first lead exchange market place, launches fixed price lead packages called Lead Packets.

“The LeadPoint fixed price offering gives Lead Buyers a chance to get a package of leads at a fixed price. The first Lead Packet will contain 10 Purchase Leads for only £30. When measuring the success of a lead buying campaign, a broker must look at things in terms of return on investment,” said Nick Chapman, LeadPoint UK Managing Director. “This means that a broker should buy a decent volume of leads over a period of time to calculate the return that they make. What we have found is that brokers often shy away from Purchase Leads as they are typically harder to convert but this is reflected by their lower price. What our new fixed price package does is make the price of these leads even more attractive to brokers. As they will be buying them in greater volume this will increase the overall conversion and enable the broker to maximise their return on investment.”

Lead Packets are available through LeadPoint’s Lead Store. All Lead Store leads are sold exclusively and are available for all products. Brokers can search by the age of the lead, postal area, credit rating, loan amount and LTV. As soon as the lead is purchased, the consumer will immediately be sent an email letting them know they have been matched with a broker who will contact them about their request for advice.

“We’ve built our success through a technology platform that offers maximum flexibility to the Lead Buyer,” said Nick Chapman, LeadPoint UK Managing Director. “With every new innovation, we are offering our customers another way to buy leads. Every business is different and our new fixed price packages gives an extra option to brokers.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179
justin.rees@leadpoint.com

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Published on: 12:00AM on 21st January 2008