Amsterdam, 7 February 2008 – Nedstat announces a significant upgrade of Direct View™, the most comprehensive and intuitive overlay web metric solution on the market. The latest version includes a Funnel Recorder that allows Sitestat users to make critical online processes measurable in the easiest possible way. While browsing their own website they can instantly see step by step conversion.

Recorded online processes can be stored and edited in the new Funnel Manager. With only a few clicks, users can include them in any Sitestat report or dashboard for monitoring online business success.

Michiel Berger, Chief Innovations at Nedstat: “As we know web analytics is hard and making it easy for users has always been our primary objective. Until today nobody in the market offered a truly friendly way to monitor critical online processes. The new Funnel Recorder is our answer to that.”

The Direct View™ upgrade includes many more refinements in usability such as the ability to place components of the control panel in any position of the page. Dragging the Funnel Recorder, Calendar or Site selector to a place of choice makes working in Direct View™ even more convenient and efficient.

The new Direct View™ functionalities are available to all Sitestat users at no extra cost as of today.

Further details, screenshots and screencasts of this release can be found at

About Nedstat

Nedstat is the European leader in website analytics.

The Nedstat products and services enable users to improve the effectiveness and profitability of their online communication and business. Nedstat aims to make website analytics straightforward and accessible. Therefore, products are easy to use, reports are clear and fast to access and support is personal and high quality.

Nedstat employs 170 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.

The client list includes several renowned and internationally operating organizations like ASICS Europe, Danone, Electrabel, Ernst & Young, Renault, Panasonic and Wolters Kluwer. Also, numerous government and not-for-profit organizations have benefited from Nedstat's expertise in delivering reports on users’ behavior online.

Nedstat has received key accreditations by Europe’s leading independent web-standards organizations, such as ABC electronic and OJD, ensuring that customers’ metrics are in full compliance with leading industry standards.

For more information, please contact: Michael Kinsbergen, Tel +31 (0) 20 519 54 01, e-mail

For more information about Nedstat, go to

Published on: 12:00AM on 7th February 2008