New platform streamlines digital marketing campaigns and improves ROI

Email marketing specialist Lyris UK (www.lyris.co.uk) is launching Lyris HQ, a unique new integrated online marketing tool. The move follows the successful rollout of the product in the US at the end of 2007 by parent company Lyris Inc. (www.lyris.com).

Lyris HQ is the only truly integrated online marketing tool on the market today, with every technology component being owned and developed by Lyris. It simplifies the increasingly complex world of online marketing, bringing several disciplines under one platform to enable users to deliver more sophisticated, co-ordinated and cost-effective digital campaigns.

Andrew Robinson, managing director at Lyris UK, explains: “Technology has revolutionised the world of marketing, but it has also thrown up many complexities. Lyris HQ offers a new approach to these issues. Rather than relying on partnerships between different companies, it focuses on long term development of integrated marketing technologies, all of which are under one roof. This translates into real return on investment for our customers, who can be confident that Lyris will enable them to deliver increasing integration between each campaign element.”

Email marketing and monitoring, web analytics, pay-per-click (PPC) advertising management and web content management are the key components of Lyris HQ, and Lyris is continually developing deeper integration between each feature. For example, users can track customers' behaviour as they click from an email to the related website, as well as their activity on specific web pages and reaction to PPC offerings. Results are delivered via in-depth reports in realtime that enable marketers to understand how well each element of a campaign works and make adjustments accordingly.

“Users integrate with a brand across many different technologies when they are online,” continues Robinson. “The online marketer wants to be able to track their behaviour across search, website, advertising and email marketing technologies and use the findings to optimise their experience – and therefore enhance their perception of the brand. Lyris HQ makes it straightforward for marketers to 'get under the skin' of their customers by providing them with key facts at their fingertips, with which they can make business-critical decisions.”

Additional features of Lyris HQ include a calendar to show every online campaign and a messaging tool. Marketers can plan their own initiatives and collaborate on others with the benefit of 360 degree visibility of marketing activity across the organisation.

Digital marketing agencies will also benefit from Lyris HQ as they will no longer need to work with disparate suppliers whose products are not directly linked. Instead they can harness Lyris HQ to implement and tailor integrated campaigns for their clients, which will deliver more value at less cost and therefore improve margins.

Lyris UK will demonstrate Lyris HQ at Stand H12 at Technology for Marketing and Advertising 2008 at Earls Court, London on the 12th and 13th of February.

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About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Headquartered in Emeryville, California, Lyris also has offices in London. Global clients include Nokia and Adobe, and UK clients include Arsenal FC, Chinwag, Euroffice, NET-A-PORTER and Tate Online. For more information, please visit www.lyrisinc.com, www.lyris.co.uk, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com

For more information, please contact:
Kate Alexander
Lyris PR (UK)
Tel: +44 (0) 20 8946 3739
Email: kate@alexander.co.uk

Published on: 12:00AM on 8th February 2008