Independent creative digital agency Pod1 has redeveloped the Picture the Loan website, , to create an attractive, informative site for prospective users.

The new website was designed with usability in mind to enhance the online loan application process, by making the user journey as clear and simple as possible. The redesign also focused on bringing the website in-line with the off-line branding and integrating it with both on and off-line marketing campaigns.

The site is now divided into four distinct areas, the loan application section, budget planner, top up loan and consolidation calculator for consolidation loans which makes it easy for users to go directly to the relevant page or section.

Pod1's co-founder, Fadi Shuman, said, "With these features added we have created a site that has not only simplified the online application process, but is also user friendly. This adds to the efficiency of the service, and helps the customer to make the best decision when it comes to reorganising their credit."

As an integral part of Picture Financial's business the website is an important lead-generating tool and as such accurate tracking and reporting were essential. To facilitate this advance analytics were built into the site during the development stage.

Picture Financial is the largest ever financial start up in the UK, backed by venture capital specialists Apax Partners with additional funding by Merrill Lynch and Deutsche Bank, two of the world's largest investment banks. It is focused on consumer finance, offering home owners secured loans with lower interest rates and flexible payment terms to reduce their monthly outgoings.

About Pod1:
Independent Creative digital agency Pod1 is a 50 strong collective of creative, strategic and technical specialists. The agency strives to create highly effective online solutions for its clients by investing time in understanding a client's business and delivering measurable results.

With offices in both London and New York, Pod1 boasts a client list that includes Reiss, Kurt Geiger, Uniqlo, Links of London, Paramount Hotels, Kenwood and Anya Hindmarch amongst others.

Pod 1 services include web design, ecommerce development, Content Management Systems, Intranets and Extranets. The agency also specialises in online marketing and online strategy solutions, with services including search engine marketing (SEO & PPC), banner advertising, email marketing and campaign micro sites.

For more information on Pod1 Web design and further case studies please visit

Published on: 12:00AM on 8th February 2008