CAMBRIDGE, UK, 12 February 2008 – Zeus Technology, a leading provider of award-winning application traffic management software, has announced its partnership with media industry IT services specialist and Managed Services Provider, ioko.

ioko is introducing Zeus’ ZXTM (Zeus Extensible Traffic Manager) technology into its digital media solutions and to its Managed Services clients internationally, particularly in the demanding Media sector, where intelligent application traffic management is key to maintaining a strong user experience.

The partners have worked together to address challenges at some of ioko’s major UK managed services clients, and ioko has subsequently specified the technology into some of the ground-breaking digital media solutions they are creating for leading entertainment companies worldwide.

“Assuring our clients that their users will have a consistent and rewarding experience on their high-profile websites is critical in today’s highly competitive online entertainment market” explained Mark Christie, Director and co-founder of ioko. “In Zeus, we found a partner company who not only have the proven technologies we require for load balancing and bandwidth management, but who are responsive in both a pre-sales and support capacity when it is most needed.”

Paul Brennan, CEO and Chairman of Zeus Technology comments, “ioko’s expertise in integrating, running and supporting resilient and innovative enterprise web content management and distribution solutions has earned them a reputation as a provider of choice within the media industry. Their solid skills, aggressive growth and media industry success makes them an ideal delivery partner for Zeus.”


About ioko
Founded in 1996, ioko designs, develops, manages and maintains digital media technology systems for national and international broadcasters and major media, entertainment and telecommunications companies. Systems integrated and managed by ioko enable digital content to be delivered across broadcast, broadband and mobile networks to televisions, computers and mobile phones.
Over the last ten years, from its origins as a broad-based information technology services provider, ioko has worked with a wide range of media companies and has increasingly specialized in digital media delivery to become one of the world’s leading and most sought-after system integrators in the industry. ioko is recognized and respected as the leading implementer of digital media management and distribution systems and a world-class provider of managed services across multiple sectors.
Systems designed and developed by ioko power the portals and platforms of many media organizations — providing millions of streams and downloads to millions of users around the world. They drive broadband delivery for the biggest broadcasters in Britain: the BBC, ITV and Channel 4. They support the online services of leading media companies including AOL, EMI and News International. These and other customers have chosen ioko as a strategic partner and are now world leaders in converged digital media delivery. Building on these success stories, the company is expanding internationally, with clients in Singapore, Dubai, Moscow and the USA.]
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About Zeus Technology
Founded in 1995, Zeus Technology develops application traffic management software, dramatically improving network and web-enabled applications making them run faster, more reliably, more securely and making them easier to manage.
The Zeus solutions enable organizations to intelligently manage their applications, streamline operations and provide a seamless end-user experience.
As the only pure software traffic management solution, the Zeus products are flexible whatever your deployment environment; a purpose-built Zeus appliance, standard servers, blades, or even virtualized environments.
Zeus holds strategic partnerships with world-class companies such as AMD, Dell, Egenera, HP, IBM, Intel, Sun Microsystems, Qualcomm and VMware. Zeus powers over 1 million sites across the world and provides web infrastructure solutions to over 800 customers including, BT, China Telecom,, NASA, PLAY.COM, Federal Railroads Administration, ifs School of Finance, STA Travel and Virgin Holidays.

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Media Contact
Madison Alexander PR
Dan Chmielewski

UK, Europe and Asia Pacific
Annie Kasmai
+44 (0)20 7101 7313

Published on: 12:00AM on 12th February 2008