ChannelAdvisor offers clients the opportunity to win the biggest “Shopping Basket” in e-Commerce

Richmond, UK – February 15, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, announced today the launch of its support for the Merchants@ program via its MarketplaceAdvisor Premium software solution.

Merchants@ is Amazon’s third party sellers platform which allows invited merchants to compete with other merchants, and even Amazon itself, for the main “Add To Shopping Basket” button on the site (often referred to as the “Buy Box”).

MarketplaceAdvisor Premium allows merchants to list and maintain inventory over multiple online channels. The software ensures maximum visibility whilst automating tasks to maintain margins and reduce the risk of loss or overselling, therefore improving profitability and protecting the online seller’s reputation.

James Scott, ChannelAdvisor’s UK Managing Director said: “Amazon’s Merchants@ program offers an enormous opportunity to both existing and new online marketplace traders. is the most popular e-commerce site in the UK and we are extremely excited to offer this opportunity to our customers and look forward to helping them maximise their online sales through this lucrative channel.”

Winning Amazon’s “Buy Box”, where customers can add products to their shopping basket has the potential to dramatically increase sales when compared to listing products on the traditional Amazon marketplace alone.

Gareth Haines, Managing Director of the musical instrument retailer Normans Music said: “Amazon seems to be a very lucrative way of doing business. As soon as we switched on the service we started receiving orders and when we qualified for the "Buy Box" the orders that we received were substantial - so high in fact that we soon ran out of stock. Amazon is a great way forward and I can see it as a major tenant in our online presence in the coming 12 months."

Normans Music joins 22 other clients using ChannelAdvisor’s technology to expand their business onto the Amazon Merchants@ program at the time of launch, including Littlewoods Clearance Ltd - part of the leading home and online shopping group Littlewoods Shop Direct Group, new and refurbished electronics retailer Luzern Solutions Limited, clicks and mortar chandlery Purple Marine UK, and gaming, gadget and media traders You Want One.

MarketplaceAdvisor Premium is also seamlessly integrated with ChannelAdvisor’s ShoppingAdvisor software giving retailers the opportunity to send feeds to numerous Comparison Shopping Engines from a single data source.

For more information about ChannelAdvisor’s MarketplaceAdvisor Premium please visit or call 0800 345 7504. You can contact about the Merchants@ program on 0208 636 9252.

About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable leading online retailers to maximize their profits across multiple e-commerce channels including marketplaces such as eBay and Amazon, comparison shopping engines such as, Kelkoo, Pricerunner and Google Product Search and paid search on Google, Yahoo! and MSN. ChannelAdvisor manages more than $2.5 billion in annualised GMV (gross merchandise value) on behalf of its 5,500 clients worldwide. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labour-intensive, manual functions so they spend less time optimising campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include Vodafone, 3M, Sears and eBags. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Germany and Australia. For more information, visit

John Hayes
ChannelAdvisor UK Ltd

Published on: 12:00AM on 15th February 2008