Coremetrics Online Analytics joins ABCe Associate Subscriber Scheme

ABCe today announces that Coremetrics, the digital marketing optimisation company, has registered as an Associate Subscriber and will be working with ABCe to support industry-agreed standards through the services they offer.

The ABCe Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).

Sylvia Jensen, Senior Director of EMEA Marketing at Coremetrics comments:
"Providing reliable and verified data to demonstrate ROI is at the heart of our business and gives our clients confidence in our digital marketing optimisation solutions. Becoming an ABCe Associate Subscriber is a natural step for us in terms of adding further credibility to the data we supply and helps us support media owners, advertisers and media buyers.

“Coremetrics offers a range of advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications. These services help businesses acquire customers more cost effectively, and increase both conversion rates and lifetime customer value.”

Richard Foan, Managing Director of ABCe comments:
“We are delighted to welcome Coremertics as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABCe and JICWEBS.”

The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABCe, to ensure everyone is working towards the same goals, so providing added value to ABCe’s clients. Associate Subscribers can also participate in the ABCe Internet Technical Group (ITG) meetings, which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

For further press information, contact Matt Humphries or Laura Gillen at OCTANE PR:
Email: coremetrics@octanepr.com
Telephone: 020 7802 2662

Published on: 12:00AM on 15th February 2008