Boston-based travel & lifestyle marketing agency ISM has deepened its industry expertise and global experience…

ISM has announced the appointment of Kevin Nicholas, former managing director of London-based KN Consulting Group, as Director of Business Development. The move shows the strong importance ISM places on industry knowledge, both in the US and Europe, across the company.

ISM is a travel & lifestyle marketing agency that has been doing business in a different way for a long time. Whereas most marketing agencies will work with any sector, few specialize in only one. And fewer still actively recruit from the sector they serve. This is exactly what ISM does and is one of the reasons for their success. The idea is that each different industry has its own unique set of marketing issues. Only someone who has been actively working in that sector at a senior level can really understand the core issues, and those are the people best positioned to help solve them.

Gary Leopold, CEO and owner of ISM, worked as a Public Relations director for Sonesta Hotels prior to forming ISM, and has been an active voice in the industry for 25 years. Chairman Bill Watson, also of The Prism Consulting Group, was previously COO and EVP of Best Western Hotels and an SVP at ITT Sheraton.

Mr. Nicholas started his career in the U.S. with Holiday Inn, where he was president of marketing for all hotel properties in Massachusetts. He then “hopped the pond to the UK”, where he took a role as director of marketing for The Hilton Group, responsible for 23 hotels across southern England. From there, he led the development of brand and marketing strategies for The Eton Group and opened The Glasshouse, a new landmark hotel in Edinburg. Since that time, he has run his own UK based marketing consulting firm working for such clients as the City of London and Hotelés Hesperia.

“Having a stable of executives who have worked extensively in the client-side of our business adds a highly valued component of strategic consultancy to ISM,” said Kevin, “This unique approach makes a lot of sense and is one of the reasons I decided to join the team.”

ISM is dedicated to growing premier travel and lifestyle brands and has been doing so for 25 years. Its strategy of infusing outstanding creative and marketing acumen with a high level of strategic consultancy has drawn some of the biggest names in the industry to be their clients, including Four Seasons Hotels and Resorts, American Express, Emirates, Barbados, Best Western and Harley-Davidson.

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Company contact information:
ISM
745 Boylston Street
Boston, MA 02116
P 617.353.1822
F 617.266.1890
www.ismboston.com
Gary Leopold: gleopold@ismBoston.com
Kevin Nicholas: knicholas@ismboston.com

Published on: 12:00AM on 15th February 2008