Little, Brown Book Group has appointed digital communications agency Lateral (www.lateral.net) to develop a website for new acquisition Piatkus Books.

Piatkus Books specializes in popular fiction and practical non-fiction and is known for promoting pioneering books as well as producing good commercial fiction.

“We’re looking forward to starting to work on a new Little, Brown imprint. Bringing through the distinctive character of each imprint is an enjoyable creative challenge,” said Mathew Riley, Group Account Director at Lateral.

The website will feature news and views from Piatkus staff, readers and authors, and will maintain a distinctive visual identity, following the approach taken by Little, Brown imprints Orbit and Virago on their websites.

The site will be built on the same .NET platform as the main Little, Brown website, and will link in to the main site for users to purchase books directly from the publishers.

“Lateral’s expertise and detailed knowledge of how we and the publishing industry work made them the obvious choice of agency,” said Roger Cazalet, Group Marketing Director at Little, Brown.

Lateral are also working with Little, Brown's parent company Hachette Livre
UK and with Hachette Livre's Hodder & Stoughton publishing division and have recently launched the new corporate website for the HLUK Group
www.hachette-livre.co.uk

Lateral launched the new Little, Brown Book Group website in October 2007 www.littlebrown.co.uk.

For further information on Lateral please contact:
Karen Durham-Diggins
T: 020 8989 2541
E: kdd@easynet.co.uk
M: 07808 584 624

For further information on Little, Brown please contact:
Roger Cazalet, Group Marketing Director
T: 020 7911 8037
E: roger.cazalet@littlebrown.co.uk

Editors Notes:

ABOUT Lateral Net http://www.lateral.net
Lateral is one of UK’s founding digital agencies. Established in June 1997, Lateral has evolved itself for the next major shift in the digital marketing space by repositioned itself as a strategic digital marketing agency. Lateral focuses on helping companies engage with online consumers and prosumers in the most effective way possible, helping them build long-term relations with individual consumers and communities. Lateral has launched new brand positioning strategies around Consumer Brand Ownership and Consumer Brand Control, which define how customers can engage and win customers in a consumer controlled media world.

Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list which includes: Levi’s® Europe, Faber and Faber, Lexus, Nintendo, RSPCA and Which?

About Piakus Books:
Piatkus Books specialises in popular fiction and practical non-fiction. Its authors include the internationally bestselling novelist Nora Roberts, who also writes as J D Robb, and such distinguished and successful non-fiction writers as Patrick Holford, author of important books on health and nutrition, including The New Optimum Nutrition Bible; David Allen, business guru and bestselling author of Getting Things Done; Jon Kabat-Zinn, world-renowned author of Full Catastrophe Living and Wherever You Go, There You Are; Susan Nolen-Hoeksema, author of Women Who Think Too Much; and Sylvia Browne and Brian L Weiss, whose spiritual books have delighted millions of readers.

Founded by Judy Piatkus in 1979, Piatkus Books has built up a formidable reputation for buying wisely and for responding quickly to ideas and trends.
In the 1980s Piatkus became a pioneer in books on alternative health and in the 1990s it exploited the upsurge of interest in mind, body, spirit and business and self-development titles. Piatkus has always been known for publishing good commercial fiction, finding gaps in the market that no one else was covering, a fact borne out by its success with many of the world’s bestselling authors. Piatkus Books has doubled its global turnover to £10 million in the last five years and substantial further growth is planned for the future.

ABOUT Little, Brown Book Group
Little, Brown Book Group www.littlebrown.co.uk
Since being founded in the UK in its present form in 1992, Little, Brown has twice won the KPMG Publisher of the Year Award. It has a proven history of success with three consecutive record years in 2003, 2004 and 2005, including such notable autumn bestsellers as Ewan McGregor and Charley Boorman’s Long Way Round and Sharon Osbourne’s Extreme. In 2006 it had 24 Sunday Times bestsellers, including four Sunday Times Paperbacks of the Year. Its bestselling authors include Mitch Albom, Margaret Atwood, Iain Banks, Mark Billingham, Trudi Canavan, Patricia Cornwell, Dorothy Koomson, Nelson Mandela, Alexander McCall Smith, Anita Shreve and Sarah Waters. At the beginning of 2006 Little, Brown Book Group became part of the Hachette Livre UK (HLUK) group, Britain’s market-leading and largest publishing group. In July 2007 Little, Brown acquired Piatkus Books, which will become an independent imprint within Little, Brown Book Group. Piatkus specialises in popular fiction and practical non-fiction. Its authors include the internationally bestselling novelist Nora Roberts, who also writes as J D Robb, and such distinguished and successful non-fiction writers as Patrick Holford, author of important books on health and nutrition, including The New Optimum Nutrition Bible.

Published on: 12:00AM on 21st February 2008