AssetHouse, the leaders in Digital Proposition Management software for on-demand entertainment service providers, today announced the availability of a hot new white paper, entitled 'Build it and they might not come: getting the delivery infrastructure right for TV 2.0.'

The eight page briefing document is essential reading for all 'on-demand' entertainment providers, and describes how the YouTube effect is influencing new on-demand consumers; how to build a flexible TV 2.0 infrastructure capable of exploiting new viewer habits; how to avoid recent, expensive mistakes made by 'on-demand' service providers; and 'Return on Content' – a new metric for the on-demand world.

At the same time, the company is formally unveiling its new web site and 'Entertainment 2.0' blog. Designed to cover all the market-shaping aspects of the birth of a new entertainment era, the new blog presents AssetHouse's latest commercial and technical thinking, fast responses to market developments and a constantly moving interactive debate involving key industry people, ideas and announcements. Recent posts include: IPTV 1.0 vs IPTV 2.0; The Tragic Quadrant: how the back-end players map out; and The Dirty Secret of IPTV. It can be found at: http://www.assethouse.com/resources/blog/.

The start of 2008 also marks an important point for the company and the wider entertainment on-demand and IPTV marketplace. An array of recent AssetHouse partnerships is shifting the industry into fast forward mode - with the aim of promoting and providing an altogether more flexible infrastructure that will allow service providers to deliver meaningful and compelling on-demand and IPTV content products to highly motivated consumers.

Recent partnering initiatives from AssetHouse include reseller deals with Tech Mahindra in Asia and a joint marketing intiative with Nortel.

Tech Mahindra - one of Asia's entertainment powerhouses - has agreed to sell Asset Factory™, AssetHouse's Digital Product Management solution, as a part of its Asian IPTV rollout strategy. This is a major play that will let any single content operation manage products across IPTV, Broadband and Mobile delivery channels.

Nortel Solutions has signed a Heads of Agreement with AssetHouse to deliver its next generation TV 2.0 infrastructure globally.

About AssetHouse

AssetHouse enables Content Producers to maximise the profitability of their content, Operators to deliver smarter, more profitable products, and Broadcasters and Web TV firms to deliver new products to a wider variety of interactive, Internet-based channels.

We call it Digital Proposition Management and it approaches the on-demand content business from a retailer’s point of view. Unlike the passive, hard-wired model, our Asset Factory™ software lets you step outside of delivery ‘silos’ to actively sell, cross-sell and merchandise differentiated content products, promotions, packages and price plans.

Asset House was founded in 2000 and is based in Guildford, UK.

Visit: http://www.assethouse.com

Published on: 12:00AM on 20th February 2008