Multi-channel retailer Findel plc adopts Mercado’s online searchandising solutions to improve its customers shopping experience

Findel plc, leading supplier of merchandise to the home shopping, education and health sectors, has chosen Mercado’s searchandising solutions to strengthen online sales for its home shopping division.

Findel Direct is the online trading division of Findel plc, the fourth largest direct mail order company in the UK, providing a personal shopping service to around 1.5 million customers. Two of its online brands, Letterbox and Kitbag, have recently adopted Mercado’s solutions as part of a major upgrade of its online functionality, with a number of other brands in the Findel portfolio to follow.

Tim Broughton, Findel Direct’s IT Director, has chosen to significantly enhance its eCommerce capability, concentrating on improving its customers’ online shopping experience. The company was impressed by Mercado’s focus on providing shoppers with a product discovery process which provides search results with exceptional relevance to their interest and is extremely intuitive.

According to Mr Broughton, ‘By using Mercado’s powerful searchandising solution, we are making our primary focus how we can improve our customers shopping experience. It is not just about improving search and navigation, it’s about finding better ways of allowing customers to find exactly what they want, when they want it - resulting in an increase in conversion rates’.

He continues by saying that ‘We have chosen Mercado because it goes beyond the traditional site search of other products we evaluated, empowering our business users with effective online merchandising and product presentation. By enabling the business to make instant changes to merchandising strategies without requiring input from IT staff the Mercado solution exactly supports our business objectives.’

Rich Beattie, Vice President of Mercado Europe said ‘With its impressive portfolio of brands, Findel is aware of the need to take a single-minded approach to converting and retaining customers. By offering focused search and navigation related to the buyer’s interest, and merchandising techniques such as tailored landing pages, cross- and up-selling, profit- and inventory-based promotions, the online shopping experience will be improved – resulting in more online revenue for Findel’.

For more information or to arrange an interview, please contact Simon Judges at immediate future on 0845 408 2031 / 07949 138017 or at simon.judges@immediatefuture.co.uk.

Editor’s notes

Mercado is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Arcadia, Blacks and Millets, Charles Tyrwhitt, Majestic Wine, Scotts of Stow, Ted Baker and Zavvi (formerly Virgin Megastores) are some of the companies benefiting from Mercado’s solutions.

For more information about Mercado, please visit www.mercado.com or call Paul Robinson on +44 (0)1628 509296 or email probinson@mercado.com.

Published on: 12:00AM on 19th February 2008