Mercado Ignites a New Era of eCommerce

The “new” Mercado to introduce unprecedented levels of shopper engagement and eCommerce merchandising capabilities in 2008 – delivering a more seamless approach to customer attraction, conversion and retention challenges.
Mercado today unveils a new look and announces product plans that represent innovative, shopper-focused merchandising solutions for the “new eCommerce”. Utilising its existing search and merchandising solutions and capabilities, the company will soon launch a powerful eCommerce product suite called Mercado Ignition™. Mercado has plans to continue to build out eCommerce functionality throughout 2008 with innovations that will enable businesses to dramatically scale online product offerings and accelerate the customer journey.
“We believe we’re entering a new era of eCommerce. Although the Internet has removed the barriers to entry, there are still huge challenges,” said Corey Leibow, President and CEO of Mercado. “Online retailers who work out that they must engage shoppers with every interaction throughout their journey – and match that with a smart commerce data strategy – will realise their full business potential.”
Mercado Ignition is a highly customisable eCommerce solution based on what industry experts have referred to as the “most advanced merchandising interface”, built on Mercado’s proven site search and navigation platform – capable of delivering high performance, while scaling to millions of products.
In addition, building on previous Metrics Driven Merchandising™ and social shopping developments, over the next few months Mercado will announce strategic partnerships with leading Web analytics, reviews, rich media and payment solution providers.
On-Demand eCommerce
Mercado anticipated the huge growth of SMB Internet retailing, launching the market’s first on-demand searchandising solution two years ago. Today, there are more than 100 rapidly-growing online retailers on their software-as-a-service (SaaS) platform. Mercado has provided these businesses with the opportunity to fully exploit online merchandising opportunities, and realise big gains as a result.

Mercado Ignition OnDemand™ is a complete hosted eCommerce solution that the company will launch in April. It features new storefront technology that takes product discovery and merchandising to new heights. Mercado Ignition OnDemand is the only eCommerce solution built on the principle that the success of the online retailer is dependent on creating powerful connections between shoppers and products. Mercado Ignition OnDemand is configured as a software-as-a-service (SaaS) application, boasting the latest Web 2.0 navigation and a “single-page” shopping experience – built on the industry’s leading search, navigation and merchandising technology.

For more information or to arrange an interview, please contact Simon Judges at immediate future on 0845 408 2031 / 07949 138017 or at simon.judges@immediatefuture.co.uk

About Mercado
Mercado is a leading eCommerce solution provider, offering site search & navigation, merchandising and storefront solutions to more than 150 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in Europe, the United States and Canada. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado’s software and on-demand solutions, online retailers commonly realise immediate and significant conversion rate and average order value (AOV) increases. Arcadia, Blacks and Millets, Charles Tyrwhitt, Ted Baker, Scotts of Stow and Zavvi (formerly Virgin Megastores) are some of the online businesses benefiting from Mercado’s solutions.
www.mercado.com

Published on: 12:00AM on 12th February 2008