The Real Flower Company – the UK’s premier grower and supplier of scented garden roses, herbs and foliage - has launched a new online shop, deisgned and built by Pindar Graphics, the multi-channel services provider.

The Real Flower company was founded in 1995 to grow and market natural, scented, fresh garden roses and herbs back to a market that had lost touch with real flowers. All stems are individually selected, cut, prepared and tied by the people who grow them, ensuring the highest quality at every stage, from planting through to beautifully finished bunches. The company was shortlisted by Walpole as the best emerging British luxury brand.

The new website, at, has been designed and delivered as a bespoke e-commerce website by Pindar Graphics (

Overall, the new website is designed to appeal to lovers of high-quality, handpicked, fresh flowers:

• Luscious, well-taken photographs of each bouquet, including multiple shots and close-ups
• Shopping by product and by price for gifting
• Simple, easy-to-follow navigation with recommendations
• Trade customer accounts and online ordering
• Integration with call-centre sales order processing and inventory management

Delivery is next day and flowers are delivered in a gorgeous green box tied with a floppy satin ribbon.

“We wanted a site that above all reflected our brand and luxury proposition,” said Karen Watson, Real Flower Company’s managing director. “We were impressed by Pindar’s portfolio of quality clients and, after a lot of painstaking creative effort, we are thrilled by the results.”

For more information:

T: 01932 359160

Published on: 12:00AM on 22nd January 2008