January 28th 2008 LeadPoint, the world’s first lead exchange market place, is now trading 1000 leads per day.

“The last few months have seen a phenomenal growth in the number of brokers buying leads from LeadPoint and we are now trading around 1000 leads each day. We launched LeadPoint in the summer of 2006 with the goal of becoming the number one lead generation company in the UK and we are well on the way to achieving this.” said Nick Chapman, LeadPoint UK Managing Director. “We have extremely ambitious growth plans for 2008 and trading 1000 leads a day is just the start. Over the coming months we will be launching new lead verticals and forging a variety of strategic partnerships to ensure that we will continue to trade more and more leads.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance and Debt Management & IVA leads. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“It is an exciting time for LeadPoint and the whole lead generation industry.” said Chapman. “As businesses look to spend their marketing budgets more efficiently and maximise their return on investment they will increasingly turn to lead generation. 2008 is set to be the year where lead generation moves from the sidelines and into the spotlight.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 28th January 2008