Pindar Graphics, a multi-channel services business, has announced details of its fifth annual E-commerce Forum, a conference for retail, mail order, home shopping and catalogue businesses.

Aimed at keeping them abreast of the latest trends, opportunities and technologies in the fast moving online retail and e-commerce world, the forum will be held at the Lewis Media Centre on the 12th March 2008, in London SW1. More details & booking on http://www.pindar.com/ecommerce/forum.asp

The event is for business owners and senior managers responsible for multi-channel sales, e-commerce and direct marketing in the retail and mail order sectors. This year’s focus will be on best practice insights from industry leaders, backed up by case studies from fast-growing market leaders. Themes will include:

• How to win customers via the internet and catalogues
• The importance of customer service in direct marketing
• What works and what doesn’t in online marketing
• E-commerce best practice
• Latest trends and statistical analysis

Industry leaders in the retail and mail order industry will be in attendance including speakers:

• Adri Kraa, Head of Shop Online at Ikea
• Richard Wainwright-Lee, Managing Director of I Want One of Those;
• Robert Swerling, Head of Commerce Partnerships at Google
• Sara Wroth, Insight Manager at Royal Mail
• Georgina Johnson, Marketing Director of Joules Clothing
• Alex Burmaster, European Internet Analyst at Nielsen Online
• Paul Jameson, Managing Director of Mankind Direct
• Mike Baxter, Director of Sales Logiq
• Roger Willcocks, Multi-Channel Services Director of Pindar Graphics;

Roger Willcocks, Director of Pindar Graphics, said: “e-commerce is an increasingly important way for retailers to differentiate themselves in the market place and maximise online potential in an evolving multi-channel environment.

“The forum will be an excellent platform for business owners and senior managers to gain an understanding of how next generation websites can add value by incorporating sophisticated promotions and developing measurement and analysis of their operations which are fundamental to future online retailing success.”

For more information & booking:

http://www.pindar.com/ecommerce/forum.asp

Published on: 12:00AM on 31st January 2008