DC Storm, the leading Channel Web and PPC Specialist, today launched StormIQ™ 2.6, an important upgrade to its ultra-intuitive web analytics tool. It delivers even more flexible report segmentation and automation, making it easier for users to gain valuable insight into web visitor behaviour, while giving them complete control over how they want to view and segment the information.

StormIQ 2.6™ has many new cutting-edge features, including:
• Enhanced report segmentation
• Custom report designer – can be used to define, pivot and share reports
• Report automation
• Advanced funnel reporting and segmentation
• Multi-sheet Excel report generator
• Interface allows multiple reports to be open simultaneously

Seth Richardson, CEO of DC Storm, says: “We are very excited about the benefits that StormIQ™ 2.6 delivers to online marketers. We have delivered a platform that gives our users complete control over how they want to view and segment the data. What’s more, the new AJAX based interface allows analysts to run multiple reports or have StormOptimiser™ (our PPC optimisation tool) open at the same time and click back and forth without losing what they were working on. The new report designer allows users to define their own reports - including fields and filters - and even pivot them. Once defined the template can be saved and, if desired, shared with other users.”
He adds: “Since introducing web analytics to StormIQ™ we have focused on quality of data, customisable tracking and report segmentation. With StormIQ™ 2.6 these core qualities don’t change but the ability to take advantages of these benefits is much improved.”

This latest release from the Brighton (UK) based marketing and advertising technology house lays down the gauntlet to other web analytics and PPC optimisation companies with the peerless quality of its versatile usability. DC Storm has worked tirelessly with product steering groups while developing this fantastic new product, and is a seasoned expert in reporting and tracking information across all web channels.
For further information about StormIQ™ 2.6 see:

About DC Storm
DC Storm is the leading Channel Web Analytics and PPC specialist. Its flagship StormIQ™ suite integrates tracking and reporting information across all channels, and includes an advanced PPC campaign management tool. Customers can easily compare traffic generated from PPC, Natural Search, Email Campaigns, Banners, Referrers or Affiliates, to better target their marketing spend.

For more information, please visit www.dc-storm.com

Press Contact:
Seth Richardson
DC Storm
Tel: +44 (0) 1273 201301
Email: info@dc-storm.com

Published on: 12:00AM on 1st February 2008