February 5th 2008 LeadPoint, the world’s first and largest online leads exchange marketplace, announced today that it has teamed up with intermediary debt solutions company The Debt Advice Portal (DAP) in a partnership that will add value to the businesses of financial intermediaries.

“The partnership makes perfect sense as our businesses complement each other in many ways. LeadPoint customers are DAP customers and vice versa”, said Nick Chapman, LeadPoint UK managing director. “Every lead has value which means that if you are an intermediary, every customer you come into contact with can potentially make you money. Whether you are buying leads or undertaking any form of marketing, the more products you have available the more likely you are to be able to service the customer. By partnering with the DAP, all of our lead buyers can now offer their customers a debt solution if that is the most appropriate solution, whereas before they may have just let the customer walk away. This enables brokers to earn a higher return on investment and, therefore, makes buying leads more profitable.”

The Debt Advice Portal (DAP) was created to form a bridge between the mortgage intermediary and the debt solution industry. Through an online portal at www.thedebtadviceportal.com brokers can register and submit cases online to a panel of debt solution providers; who will offer free no obligation advice to the client. DAP is currently the only service provider, which uses a panel which enables them to offer a truly independent service to the broker. Cases can be tracked online with automated email updates and, not only do they ensure there is no cross-selling, the broker retains the client at all times. Brokers earn a referral fee when a case is completed, which are some of the highest in the industry with up to £1000 per IVA case completed.

“With the credit crunch, it is even more important for brokers to look either for new revenue streams or earn more from every customer, and this partnership will certainly help the broker in the current difficult market conditions”, said Nick DuBoulay, DAP managing director. “We want to ensure that brokers have access to the services that allow them to compete in a competitive market as well as to investigate all opportunities in the market for their clients. By partnering with LeadPoint we have another value added service that we can offer our clients. At DAP we will continue to forge relationships with companies like LeadPoint that will benefit our clients and help them prosper.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

-------ENDS-------

NOTES TO EDITOR

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

The Debt Advice Portal (DAP) empowers the financial services intermediary market to provide the consumer with full cycle financial advice. Through education and the provision of simple, effective and positive services The Debt Advice Portal offers intermediaries the ability to add value to their business and to their customers. This is achieved by allowing them to earn a fee from referring consumers with severe debt problems, which can be done either directly or through packagers and loan companies. Rather than consumer expectation reaching a disappointing end, the portal will help to close the advice circle by offering solutions and lifelines to those that suffer the consequences of over-indebtedness and insolvency.

Media inquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179
justin.rees@leadpoint.com

Nick Du Boulay
Director
0207 571 2175
nick@thedebtadviceportal.com

Published on: 12:00AM on 5th February 2008