, the impartial price comparison service, has given more power to its users with the launch of its re-designed homepage. The new look of the site, has been exclusively selected following extensive research with a group of the sites users. is a price comparison website and mobile service which gives unbiased price and product comparison from thousands of retailers. Mattias Berg, Managing Director of comments, “The main purpose of the re-design is to make PriceRunner easier to use and to make it easier for the user to find what is important to them, therefore improving the shopping experience as a whole.”

The site has undergone its new look and feel following a series of usability tests by its users, including eye-tracking analysis by the company RealEyes ( Eye-tracking monitors the users gaze and tracks exactly which spots their eyes are drawn to on the webpage. PriceRunner used this technology across five sample home pages to test the performance of each, from average eye fixation to time-to-completion tests.

This new homepage is just the tip of the iceberg in terms of developments that PriceRunner has in store. The rest of the site is currently being re-modeled in accordance with the homepage and will be filled with new features and mini-sites to coincide with the key seasonal peaks and new product launches throughout the year.

The site is set to increase interactivity with its audience further - in addition to the forums and uploading of user reviews - with the introduction of PriceRunner TV and user-generated videos over the next few months. PriceRunner TV is a video portal from which PriceRunner will introduce and review products with the intention of giving users a first look at upcoming products. Additionally, users will have the opportunity to upload their own product review videos, which will allow peer-to-peer product advice.

The homepage has been re-launched across other PriceRunner sites in the US, France, Germany and Sweden at the same time as the UK.

Mattias Berg continues, “This is a very exciting time for us. Impartiality is key to consumers and we wanted to reflect this in our site by giving our users the opportunity to tell us how they would like to use the site. We recognise the importance of user engagement and interactivity, and we are keen to give our users more and more opportunities to interact with us and each other. You will be seeing a lot of new developments in this area in 2008.”

- Ends-

Contact Details
ValueClick Europe
Lisa Hancox
European PR Manager
Tel: +44 (0)20 8785 5835

Celia Dixon
UK PR Executive
Tel: +44 (0)20 8785 5849

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:

 vcmedia - online advertising network and ad sales for advertisers and publishers
 Commission Junction - affiliate marketing
 PriceRunner – the UK’s most comprehensive and impartial price comparison service
 Mediaplex - intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.
For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 5th February 2008