***Object 1’s Thinking2 methodology enables implementation of Tridion content management solution and new web site***

London, March 3, 2004 - The Royal Society of Chemistry (www.rsc.org), the largest organisation in Europe for advancing the chemical sciences, is using a new formula for the development of its new web site.

Object 1, a leading enterprise content management consultancy, is providing the RSC with a unique Thinking2 methodology to enable the implementation of a new enterprise content management solution from Tridion, and a completely new information architecture for its web site.

The new site will enable hundreds of scientific information providers to manage their own content and will give the scientific community worldwide easier and faster access to information published by the RSC. Caroline Coetzee, the RSC’s Web Team Manager, said: “Our key objectives are to restructure our web site, enhance online content and services and improve general content management across the organisation.”

Tarnya Norse, Object 1’s Business Development Director, said: “Our Thinking2 methodology has provided the RSC with a formula for not only implementing the appropriate content management solution based on real business and user requirements, but also an information architecture for managing and delivering highly complex scientific content in an exciting and compelling new web environment.” Object 1 is currently helping the RSC to scope and implement a pilot project for its new web presence based on content from one of its publications, RSC News. Content from other RSC publications will follow as the RSC starts to migrate content to the new web environment.

Tridion is Europe’s leading Enterprise Content Management solution that enables organisations to create, manage, distribute and deliver content. “With the vast amount of information that is available at the RSC, an efficient content management solution is key,” said Pete Atkinson, public sector manager, Tridion. “We are confident that Object 1’s unique Thinking2 methodology will successfully implement Tridion to significantly enhance and improve the RSC’s web site.”

Caroline Coetzee concluded: “We chose Object 1 as an implementation partner because of its experience in content management solutions, to provide technical implementation and a new information architecture. We chose Tridion R5 because it provides a best fit with our existing infrastructure and has support from consultancies such as Object 1 for implementation. We anticipate having better managed content across the organisation and a completely restructured web site for launch by the end of this year.”

For further information contact Object 1, tel 020 7684 1800, email tarnya.norse@object1.com or visit www.object1.com

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For media information contact:

Tarnya Norse, Business Development Director
Object 1 Ltd
Tel: 020 7684 1800
Email: tarnya.norse@object1.com
Web: www.object1.com

Media representative:

Barry Monk
Next Communications
Tel: + 44 (0) 1732 810644
Email: barry@next-communications.com

The Royal Society of Chemistry is the largest organisation in Europe for advancing the chemical sciences. Supported by a network of 45,000 members worldwide and an internationally acclaimed publishing business, its activities span education and training, conferences and science policy, and the promotion of the chemical sciences to the public.

Object 1 is a leading independent provider of consulting, design and development services to customers seeking efficient and cost-effective information management strategies and enterprise content management technologies. The company’s objective, focused, experienced and highly skilled team provides effective solutions that help organisations in a wide range of sectors to not only manage information better, but also improve efficiency and productivity, and save time and costs.

Tridion is the recognised European leader of Content Management Solutions, enabling organisations to maximise the value and quality of their enterprise content. Its integrated technology manages complex content infrastructures by offering unique functionality to realise a high return on investment. Today, more than 300 organisations use Tridion to make efficient re-use of content, and optimised, interactive delivery across multiple channels and web-based applications. Tridion’s headquarters are in Amsterdam and it has sales offices in major European countries and an extensive reseller partner network throughout the world.

Published on: 12:00AM on 3rd March 2004