“Functionality that delivers high quality, targeted messages, and instant results”.
London. 30th January, 2008. The market leader in on-demand email software solutions for permission-based email marketing, ExactTarget, has today announced that it has been selected as the new email service provider (ESP) for the Commercial and Engineering divisions of Allianz Insurance.

Utilising ExactTarget’s cutting edge integration with salesforce.com, the Commercial and Engineering marketing teams of Allianz can now benefit from using a single database to store their broker records, send sophisticated emails, and track results, all from within the one interface. Sharon Curd, Communications Officer, Commercial Marketing at Allianz, said, “Email marketing is now an established and successful messaging medium for us. We chose ExactTarget because it fully integrates with Salesforce. The email tool is easy to use with functionality that quickly enables us to deliver high quality, targeted messages and see instant results via the metrics available.”

About Allianz Insurance
Allianz Insurance plc is one of the UK’s leading general insurers and part of the global Allianz Group, one of the world’s largest financial services providers with a presence in more than 70 countries.

About ExactTarget
ExactTarget is an easy-to-use and scalable solution allowing organisations of all types and sizes to send relevant, personalised and trackable emails in unlimited quantities. It enables sales channels to capitalise on their local relationships by creating approved content, including personalised elements, then sending emails ‘on behalf’ of Lead, Contact or Account owners. With ExactTarget, marketers can create, target, deliver, integrate, track, and manage sophisticated email campaigns.

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise.

ExactTarget is a recognised business and technology leader. ExactTarget debuted at No.56 on the 2006 “Inc. 500” list of the U.S.’s fastest growing private companies. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world’s 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget ranked highest in business suitability by Jupiter Research in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool.

ExactTarget solutions meet the needs of all industry verticals and all size organisations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to www.exacttarget.com.

For more information, contact:

Virginia Harry
The Insight Group
Tel: 44 (0)1344 871099
Email: virginiah@insightgroup.co.uk

Jeff Barnes
Keymail Marketing
Tel: 44 (0) 208 334 8004
Email: jbarnes@keymailmarketing.co.uk

Published on: 12:00AM on 5th February 2008