Play.com has appointed email service provider Silverpop to develop an email communication programme for visitors to its entertainment focussed site.

Silverpop will work with Play.com to improve the visibility of existing communications and tailor email content based on the profile and activity of new and existing customers.

Martin Talbot, Marketing Director of Play.com commented, “We were looking to benefit from the latest technologies and ISP relations of an outsourced provider and Silverpop ticked all the boxes in terms of technology, understanding our business and service. Their ethos of adding value closely matched ours.”

Silverpop were appointed after a four way pitch adding to their recent new accounts wins – Virgin Games, Metro International, STA and UCAS.

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About Silverpop

Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise organizations by delivering the world's most comprehensive array of on-demand Web-based software solutions.

Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Offering highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes, Silverpop delivers a robust solution not available elsewhere in the marketplace.

With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has appeared as one of the top two enterprise-oriented email service providers each of the last three years in JupiterReseach's annual evaluation. Silverpop provides online relationship marketing support to industry leading companies including Fossil, The Bombay Company, British Sky Broadcasting and more.

Best practices and white papers are available at www.silverpop.com.

Press contact: Ross Furlong - www.furlongpr.com

Published on: 12:00AM on 12th March 2008