13 March 2008, London: The Fairtrade Foundation has unveiled a new website - www.fairtrade.org.uk - launched to coincide with Fairtrade Fortnight. Built by Ellipsis Media, the website features a new brand-enhancing design alongside more intuitive navigation and re-worked information architecture.

Fairtrade hired Ellipsis Media (www.ellipsismedia.co.uk) after a competitive pitch and were particularly impressed by their content management system, dotEditor, as well as their experience in the charity sector.

“Working with the knowledgeable and imaginative Ellipsis Media team has been a very rewarding experience. As a not-for-profit organisation with a challenging brief and limited budget, they took the time to understand our needs. The result is a new organisational website that is on brand and on message and allows us to communicate much more effectively to the public and our stakeholders,” commented Abi Murray, Creative Services Manager at the Fairtrade Foundation.

Ellipsis Media’s latest version of dotEditor enables the Fairtrade Foundation to edit, update and develop the site content quickly and easily whilst providing full integration with the new functionality that Fairtrade required.

The website also comprises a range of advanced features: a new Fairtrade Schools site that enables schools to register and apply online; a database driven product search where visitors can search by 29 product categories; and Google Map integration - showing a map of UK towns, schools, universities and places of worship that have achieved Fairtrade status.

Dave Ivy, Creative Director at Ellipsis Media, said: “This has been a great opportunity to develop a site for one of the UK’s most recognisable charities. The site is very large with over 420-pages and reflects a diverse range of information and functionality with sophisticated database-driven sections. dotEditor allows Fairtrade to control and manage the website without loosing the advanced features and design that will increase and develop supporters. We are confident that the website will enhance and improve the Fairtrade Foundation’s online presence.”

dotEditor (www.doteditor.co.uk) is one of a portfolio of innovative technologies from Ellipsis Media which includes the dotMailer (www.dotmailer.co.uk) permission-based email marketing system.

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Notes to Editors

For media information, please contact:
Danny Whatmough
Wildfire PR
Tel: +44 20 8339 4426

Email: dannyw@wildfirepr.co.uk

About Ellipsis Media

Established in 1999, Ellipsis Media is a UK-based company providing digital solutions for business and marketing, including web design and development, from its offices in East Croydon.

The company’s portfolio of innovative technologies includes dotEditor, a powerful and flexible web Content Management System, and dotMailer, a permission-based email marketing system that allows users to create or edit high-impact HTML emails and manage all aspects of their email campaigns from the desktop via a secure web interface. dotMailer also offers the industry’s most powerful campaign measurement tools, including conversion and ROI tracking.

For further information on Ellipsis Media, please call 0845 337 9193 or go to www.ellipsismedia.co.uk, www.dotmailer.co.uk or www.doteditor.co.uk.

About the Fairtrade Foundation

The Fairtrade Foundation is an independent certification body which awards the FAIRTRADE Mark to products that meet international Fairtrade standards, as a guarantee that disadvantaged producers are getting a better deal. The FAIRTRADE Mark is the only independent consumer label that ensures farmers in developing countries receive an agreed and stable price for the crops they grow, as well as additional income for farmers and workers to invest in the future. Today, more than 7 million people - farmers, workers and their families - across 58 developing countries benefit from the international Fairtrade system. There are now more than 3,000 Fairtrade certified products available in the UK including coffee, tea, confectionary, fresh and dried fruit, rice, herbs and spices, cotton products and flowers. For more information visit www.fairtrade.org.uk

Published on: 12:00AM on 13th March 2008