NixonMcInnes are pleased to announce the latest chapter in their set of free eBooks ‘Essential Web Analytics’ white paper for Marketers.

These eBooks are a user-friendly, no-jargon guide to the various elements of social media with great examples and useful tips of how to use the latest digital techniques to make your online campaigns successful.

Essential reading for marketers. This chapter deals with getting to grips with who’s doing what on your website and helps you find out how you can make sense of the endless stream of data generated by your web analytics package. Define the numbers that matter and use them to generate actionable insights for you and your colleagues.

Download the PDF from our eBooks section, and sign up for notification of future chapters while you’re there.

Find out more here:


Ruth Baker
Marketing Co-ordinator
0845 345 3462

Published on: 12:00AM on 13th March 2008